Job Snapshot
We are seeking a highly skilled Senior Marketing Analyst with 6-9 years of experience to manage and analyze marketing data, provide actionable insights, and support our internal teams. The ideal candidate will have a strong background in data analysis using CRM and marketing automation tools, excellent proficiency in Microsoft Excel, and the ability to communicate complex data findings effectively.
What’s in it for you?
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Collaborate with Internal Teams: Work closely with SEO, Web, Performance Marketing, Demand, Outbound, and Operations teams to produce comprehensive reports and analyses that track and measure growth and performance across multiple platforms and channels.
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Analyze Channel Performance: Evaluate data from various marketing channels to offer actionable insights and recommendations for optimization.
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Develop and Maintain Dashboards: Create and update dashboards and reports to visualize key performance metrics, ensuring clear communication of findings to stakeholders.
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Conduct In-Depth Data Analysis: Utilize data from Leads, Meetings, SQL, and Opportunities to uncover trends, patterns, and actionable insights.
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Ensure Data Integrity: Partner with cross-functional teams to maintain data accuracy and consistency.
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Stay Current: Keep abreast of industry trends, best practices in digital marketing analytics, and fraud prevention to apply the latest strategies and techniques.
We’d love to hear from you, if you:
- Have 6-9 years Experience in marketing analytics with a proven track record of delivering actionable insights and improving performance.
- Have Excel Proficiency: Advanced skills in Microsoft Excel, including data manipulation, pivot tables, VLOOKUP, and complex formulas.
- Tool Experience: Proficient in extracting and analyzing data using CRM and marketing automation tools such as Salesforce, Marketo/Hubspot, Google Analytics, Google Ads, and LinkedIn Ads.
- Have Analytical Skills: Strong analytical skills with the ability to interpret complex data and provide clear, actionable recommendations.
- Possess Excellent verbal and written communication skills to convey findings and recommendations to various stakeholders.
- Are Detail-Oriented: Exceptional attention to detail and a commitment to accuracy and data integrity.
