Develop comprehensive marketing activation plans aligned with overall marketing objectives and brand strategies.
Coordinate the execution of marketing activation campaigns across multiple channels, including but not limited to events, sponsorships, promotions, and digital platforms.
Manage end-to-end activation logistics, including budget management, vendor coordination, and timeline management to ensure successful execution.
Work closely with creative teams to develop engaging content and collateral for activation campaigns.
Stay up-to-date with emerging trends in copywriting, digital marketing, and advertising to continuously improve skills and techniques.
Monitor and analyze the performance of marketing activations, leveraging data and insights to optimize future campaigns and drive continuous improvement.
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 2 years of experience in marketing activation, event planning, project management, or related roles.
Creative ideation skills with the ability to develop innovative marketing concepts.
Strong project management skills with the ability to manage multiple projects simultaneously.
Excellent communication and negotiation skills.
Proficiency in Microsoft Office Suite and marketing analytics tools.
Ability to thrive in a fast-paced, collaborative environment.
