With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.
Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.
We are seeking a dynamic and experienced Senior Manager of Website Experience who can drive our B2B (restaurant) digital strategy to the next level. The ideal candidate will have a strong background in SEO strategy development, UX design, and traffic-to-MQL conversion optimization. Further, you will have a deep understanding of website optimization, digital marketing strategies, and performance analytics, and should be a data-driven decision maker with a proven track record of increasing website traffic and converting visitors into MQLs. We’re seeking an innovative digital marketing expert who is passionate about creating exceptional, frictionless online experiences. This role will report into the Director of B2B Marketing and the position will have 3 roles supporting them in addition to a UX and SEO agency.
If you are a seasoned digital marketing expert and a collaborative leader with excellent communication skills, we want to hear from you.
In this role, you will:
Develop and implement comprehensive SEO strategies to increase organic search traffic and rankings for our 13 B2B websites globally.
Oversee the design and user experience of our website to ensure it is user-friendly, engaging, and optimized for traffic-to-MQL conversion.
Analyze website performance data and user behavior to find opportunities for improvement.
Lead A/B testing initiatives to optimize website elements and enhance user experience, leading to conversion rate improvement.
Collaborate with content creators to ensure all website content is SEO-focused to improve organic traffic MoM.
Manage the development and implementation of new website features and functionalities.
Monitor and report on weekly website performance metrics, providing insights and recommendations to senior leadership.
Stay up-to-date with the latest SEO, UX, and conversion optimization trends and standard methodologies.
Mentor and develop a team of developers and a SEO specialist.
Please apply if:
8+ years of experience in website management, with a strong focus on SEO, UX, and conversion optimization. SaaS or technology roles are strongly preferred.
4+ years managing a WordPress site.
Deep understanding of SEO standard processes and tools, such as Google Analytics and SEMrush.
Expertise in A/B testing and conversion rate optimization strategies, including experience with A/B testing tools such as VWO or Optimizely.
Experience managing website development projects, including working with developers and designers.
Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
Proficiency with managing an online chatbot to funnel leads to the correct pages and capture incremental MQLs.
Experience leading a direct team and large-scale cross-functional projects.
A proactive, innovative approach and the ability to stay ahead of industry trends.
Outcome driven with a track record of identifying traffic growth opportunities and accelerating impact.
Benefits:
Paid Time Off - 20 days a year
Birthday/celebration PTO - 1 day
Annual company weeks off
Flexible sick time off
Paid volunteer time
Parental Leave Benefits
Dental & Vision Insurance
Life & Disability Insurance
Group RRSP and DPSP
Major Medical Insurance (dependent care options)
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is $102,462 - 107,000 CAD.
In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.
Diversity, Equity, and Inclusion
OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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