Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
This role can be based in Santa Monica, San Jose, or New York City. Subscriptions Marketing team’s mission is to drive subscriptions growth by helping our customers discover, enjoy, and manage their subscriptions through Roku. Our team consists of specialists in Product, Web, Growth, Lifecycle, Content, and Partnerships Marketing. We support new service and feature launches, lead major content campaigns, and develop ongoing marketing automation to assist customers in navigating their personalized subscription journeys with Roku.
As the Senior Manager, Subscriptions Marketing, you will lead the marketing strategy for both new and existing subscription services and promotional campaigns. You will work closely with product marketing and lifecycle marketing teams to create a cohesive, data-driven approach for driving subscriber acquisition and retention. This role is highly collaborative and cross-functional and requires strong expertise in data and analytics.
We are looking for a creative and data-driven leader who can utilize a variety of campaign strategies, machine learning, and analytics to optimize marketing efforts across Roku’s owned and operated channels. Extensive experience in planning, developing, launching, and analyzing subscriber marketing strategies is essential. You should be comfortable working with AI and machine learning, as well as predictive, descriptive, and prescriptive analytics. And be able to provide examples of how you have applied performance data to shape marketing tactics.
A passion for working in a dynamic, fast-paced environment within a highly competitive marketplace, coupled with a proven track record of insightful performance, is crucial. Leadership experience in subscription marketing is required, and streaming experience is a plus.
For California & New York - The estimated annual base salary for this position is between $200k and $235k annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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