About the role:
We know that you are looking for growth. Here at GroupM, we want to grow with you.
We believe that there is no better time to be a strategist than today, and no better place to develop and grow in strategy than in GroupM. Media evolves, content shifts, and technology advances faster than ever before. From experience, we know that brands need solid plans and well-thought-out strategies that will grow their business amidst these changes. We also believe that you want to be part of these transformations, through your keen eye for details, your passion for creative work, and your desire to be involved in the story of growing brands.
About you:
Senior Manager, Strategist APAC
- Passionate about consumer psychology and advertising
- Confident with self-discipline to work independently, but is also a team player that is humble enough to have their POV changed by others
- Innate curiosity to learn, with the critical thinking needed to analyze data and identify solutions
- An ability to explain complex ideas in a succinct captivating way, verbally and visually – You’ve not only explained Bitcoin to your grandmother, but she now invests in it
- Not afraid to provoke others or be provoked
What Background we have in mind for this position:
- A minimum experience of 6-7 years in similar developed in other marketing/communications agencies in strategy units
- Someone who started to developed their own thinking and opinion around the role of strategy for brands and companies
- Someone who already have worked in with a Senior/partner Strategist crafting a full strategy and responsible for some of the pieces of it even if not fully in autonomy.
- Able to understand basic language of marketing and communication learned during client meetings and reading a lot of brand and clients briefs
- Someone who started to ask the difference between an observation and a consumer insight
Personal Characteristics:
- Someone with a positive, ‘hungry’ attitude
- Passionate about strategy & communication planning
- Not afraid to express their own thoughts with other more senior colleagues
- Self-motivating personality, resilient and stress resistant
- Fluent in English and hopefully other languages
Additional competencies that will be positively valued:
- Inspiring Trust
- Analytic approach and test and learn culture
- Power user of Office package
What You’ll Do
You are going to begin a journey to positively provoke growth in brands.
- Learn basic strategy principles of Provocative Planning and Wavemaker’s proprietary tools
- Research, interpret, and synthesize information from a variety of sources to understand how the category operates and the client’s current standing (Sales, competitive, brand, content and audience analysis)
- Interrogate the client brief to find key tasks
- Identify audiences that represent an opportunity for growth
- Audit the consumer journey to identify opportunities for communication (social listening, field observation, interviews)
- Participate in ideation sessions, working with partner agencies
- Assist in developing media channel allocation and role of media channels across POE
- Collaborate with planning, data sciences and investment teams to bring strategy to life
- Develop succinct and clear presentations that deliver the communications strategy and ideas both internally and externally
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
#LI-Hybrid
