At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose.
Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.
Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.
Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.
No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.
About the role
Appfire is looking for an experienced and strategic Senior Manager, Salesforce Product Owner to lead the evolution of our multi-cloud Salesforce footprint. In this role, you will be the primary liaison between multiple functional areas, Salesforce administrators, and the Salesforce development team, ensuring that our systems meet business needs and drive operational efficiency. You will own Appfire’s overarching Salesforce vision and roadmap while working closely with cross-functional leaders to drive impactful business outcomes. The ideal candidate has deep expertise in Salesforce, an understanding of business processes across various functions (e.g., Channel Sales, Marketing, and Product), and a proven track record of managing product lifecycles and driving user adoption. You will lead the Salesforce development team and report to the AVP of IT Operations.
Your everyday tasks will include:
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Team Leadership:
- Lead and mentor a team of Salesforce developers. Foster a collaborative environment, promote professional development, and drive performance excellence.
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Product Ownership:
- Define and maintain the Salesforce product vision, strategy, and roadmap aligned with business goals.
- Prioritize the development backlog based on stakeholder input, business impact, and technical feasibility.
- Serve as the key decision-maker in determining feature prioritization, enhancements, and upgrades.
- Manage the relationship with Salesforce, working closely with key Salesforce contacts and internal stakeholders to manage contracts, licenses, and technical requirements for existing and new products.
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Stakeholder Engagement:
- Collaborate closely with key stakeholders (e.g., Channel Sales, Marketing, Product, Finance, Data Insights, etc.) to gather, understand, and refine business requirements.
- Act as the main point of contact for Salesforce-related inquiries, providing guidance and strategic insights.
- Conduct regular stakeholder meetings and workshops to align Salesforce initiatives with business priorities.
- Conduct monthly SteerCo meetings to inform Leadership of the Salesforce roadmap, key milestones, and risks.
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Technical Leadership & Collaboration:
- Orchestrate technical alignment across Salesforce admins while promoting IT change control process adherence.
- Partner with Salesforce administrators, developers, and external vendors to ensure proper configuration, integration, and scalability of Appfire’s Salesforce ecosystem.
- Oversee the end-to-end development lifecycle, from concept to release, ensuring quality and alignment with business objectives.
- Ensure Salesforce best practices are adhered to for security, scalability, and performance.
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User Adoption & Training:
- Implement communication strategies, end-user support materials, and training programs developed in conjunction with Salesforce SMEs to drive user adoption.
- Actively monitor and gather user feedback, making iterative improvements to enhance the overall user experience.
- Champion Salesforce within the organization, fostering a culture of continuous improvement.
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Data Management & Reporting:
- Ensure data integrity across Salesforce by working closely with data management teams to set data entry, reporting, and analytics standards.
- Create and manage dashboards, reporting structures, and KPIs to provide actionable insights to stakeholders.
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Market & Technology Awareness:
- Stay informed of Salesforce system updates, emerging trends, and industry best practices to continuously improve the product.
- Evaluate and recommend third-party tools, integrations, and solutions that complement the Salesforce ecosystem.
Skills and experience you'll need to succeed:
- Bachelor’s degree in business, computer science, technology, engineering, or related field.
- Proven experience leading a Salesforce development team.
- 7+ years of experience in a Salesforce Product Owner, Product Manager, or similar role, with a proven track record of delivering complex and scalable Salesforce solutions.
- Demonstrated experience leading cross-functional teams in a fast-paced, agile environment, working closely with Salesforce admins, developers, stakeholders, and other key business contributors.
- Proven ability to integrate Sales, Service, Experience, and Marketing Clouds to optimize the entire customer lifecycle, ensuring seamless experiences across lead generation, campaigns, partnerships, service, and engagement.
- Strong understanding of Salesforce capabilities, integrations, data architecture, and managed packages, focusing on delivering scalable solutions.
- Proven ability to translate business needs into clear, actionable Salesforce features and enhancements, aligning technical teams with business priorities.
- Excellent communication, presentation, and stakeholder management skills to ensure consistent alignment across teams, from leadership to end users
- Skilled in leading product roadmaps, managing backlogs, prioritizing business goals, and ensuring timely delivery of high-impact Salesforce solutions.
- Extensive experience with Agile methodologies (e.g., Scrum, Kanban), driving sprints, and ensuring seamless feature releases.
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Certifications: Possession of one or more Salesforce certifications is highly desirable, including but not limited to Salesforce Certified Administrator, Platform App Builder, Sales/Service/Marketing Cloud Consultant, or Architect certifications.
Required Qualifications:
- Proven experience in one or more disciplines, such as Experience Cloud (Communities), Marketing Cloud, or Commerce Cloud, with a strong focus on delivering organization-focused solutions.
- Experience working in SaaS, technology, or B2B enterprise environments, driving Salesforce initiatives that align with business objectives.
- Demonstrated ability to manage third-party vendor relationships related to Salesforce projects and integrations, ensuring seamless project execution.
- Experience collaborating with Salesforce account executives and other Salesforce stakeholders to maximize platform value and support business growth.
- Proven experience leading a Salesforce development team.
Beyond the resume skills that match our culture and this role:
- You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
- You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
- You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
- You have exceptional coaching, mentoring, and people development skills.
We offer:
Financial benefits
- Every Appfire employee is eligible for company equity.
- 401(k) Matching Component.
Skills development benefits
- Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.
- Access to O’Reilly learning platform for technical skills training.
PTO, health & well-being
- 10 paid holidays + Flexible PTO – no set number of days that you must take in a year.
- 100% company-paid health insurance.
- 50/50 split dental and vision insurance.
Volunteering
- 24 hours of paid time off to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program.
Other
- Flexible Spending Accounts.
- Mobile phone and Internet stipend.
#LI-Remote
About Appfire
A people-first approach to business
Since its inception, Appfire has been a remote-first company. With 800+ employees (who we call fireflies) across 27 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.
Watch Appfire's Co-founder and CEO Randall Ward talk about his people-first leadership philosophy: https://youtu.be/GXuChQzzowI
Making an impact
At Appfire, corporate social responsibility is driven by team members, family, friends, customers, and partners through Appfire Town. This program brings people together to generate a strong social impact in our local and global communities.
Our CEO believes being philanthropic is integral to operating our business and is not merely the result of our success. In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we’re proud that Pledge 1% is part of our evolution.
Our business
Appfire has been profitable since its inception, with best-in-class free cash flow margins relative to the broader SaaS universe. The company's mission to equip and connect every team so they can plan and deliver their best work has proven successful, producing consistent year-over-year (YoY) growth – with Appfire growing from $10M ARR in 2019 to $200M ARR in 2023.
What’s our secret sauce?
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We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.
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We enhance. We don’t compete. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.
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We build bridges and invest in our partners. Appfire's success is underscored by the fact that the company has no direct sales team and instead leverages its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 700+ channel partners.
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We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. In 2022, we launched our award-winning Appfire Trust Center, offering our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.
Market recognition
Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.
Read about Appfire's continuous growth and mission to equip and connect every team so they can plan and deliver their best work: https://appfire.com/newsroom/Appfire-Exceeds-200M-in-ARR-Signaling-Growing-Demand
