The Nielsen Analytics practice advises the world’s largest and most influential advertisers, agencies, and media companies on how to make their businesses more successful. We are a team of consultants and thought leaders who bring Nielsen’s industry leading measurement products to life, providing actionable insights to help clients make better business decisions.
The Senior Manager, Product Sales will lead our Analytics business for advertisers and agencies, including many of the world’s largest brands, holding companies, and independent agencies. This role will engage with clients to identify needs and internally determine the right analytical solutions to address their business objectives. This individual will draw upon a deep understanding of industry and analytical capabilities to develop, pitch, and deliver a complete solution. The Senior Manager will work with internal sales partners on client proposals and present compelling pitches that demonstrate Nielsen’s value, winning both new and repeat business. This person will collaborate with Nielsen leaders in marketing and product to ensure go-to-market strategies and deliverables meet revenue, client and marketplace expectations.
The ideal candidate will possess a demonstrated track record of delivering commercial success among large and sophisticated media & advertising clients. This person will have a solid understanding of Nielsen Audience Measurement products and the media & advertising ecosystem, including cross-channel media planning and measurement. Strong candidates will be highly analytical and show aptitude in consultative sales, client service, internal collaboration, and adapting within a dynamic, fast-paced environment.
Responsibilities
- Lead Analytics for Advertiser & Agency vertical
- Responsible for overall success, including commercial and strategic, for Nielsen’s Analytics business among media research, planners & buyers (advertisers and agencies)
- Develop and execute go-to-market strategy
- Evaluate and execute on new-product development opportunities
- Collaborate with other Nielsen teams, including Account Management, Client Insights, and Product Leadership to identify and execute on new business opportunities
- Serve as Subject Matter Expert for Nielsen Analytics solutions
- Deliver commercial success
- Drive sales, both new and renewal, for Nielsen Analytics solutions among advertiser and agency clients
- Manage full consultative sales cycle, including prospecting, surfacing client business needs, pitching relevant Nielsen solutions, and negotiating deals to successful completion
- Present to senior client stakeholders with presence and credibility. Build client relationships and inspire confidence in Nielsen
- Expand penetration of Nielsen Analytics through internal account planning and new business presentations
- Proactively anticipate client needs and innovate creative, industry-relevant solutions to drive opportunities for client engagement
- Commit to and exceed assigned sales targets.
- Create and maintain a sales pipeline in Salesforce software, with accurate revenue forecasting and delivery
Qualifications
- 5+ years of work experience, ideally within media & advertising, consulting, market research, or related domain.
- Media planning, buying and/or agency experience a plus.
- Bachelor’s Degree.
- MBA or other Masters Degree a plus.
- Demonstrated success in exceeding annual sales targets for existing and new business.
- Has previously closed six-figure-plus deals from inception to signature.
- Deep knowledge of media industry (traditional and new media, role of media in client business, media effectiveness measurement techniques, media planning, etc.)
- Experience working with media & advertising clients, ideally including media buyers (large brands, agency holding companies, independent agencies)Ability to drive sales, both new and repeat, among a diverse set of clients.
- Ability to understand complex data and measurement concepts and innovative measurement solutions.
- Strong quantitative and analytical skills with an eye for detail and a commitment to quality.
- Excellent verbal and written communication skills.
- Ability to present complex topics in a simplified manner to clients and potential prospects.
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be between $66,000-$225,000 which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
#LI-AW1
