Senior Manager, Promotional Strategy

About the role and why it’s unique:

• The Senior Manager of Promotional Strategy will oversee all promotional activities, ensuring that our campaigns are effective, engaging, and aligned with our strategic goals.
• Develop and implement comprehensive promotional strategies that align with company goals and drive customer engagement and retention.
• Analyze the effectiveness of current promotional campaigns and propose enhancements.
• Refine KPI approaches to understand promotional spend ROI, leading the data team to measure, track, and report promotional KPIs focused on retention and reactivation.
• Continually test and improve the customer journey, identifying key inflection points from acquisition.
• Ensure clear communication and organization of promotional campaigns across departments, including Marketing, Partnerships, Brand, Social, Product Operations, and Leadership.
• Stay informed on industry trends and strategies to continually innovate promotional tactics to ensure the best customer experience for our customers.
• Create an informed view of competitive promotional spend with accompanying insights and recommendations.

Who you are:

• Minimum of 3+ years of experience in a management role overseeing a team and promotional spend in the gaming industry.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with customer journey mapping and enhancing customer experiences through promotions.
• Proficiency in using marketing automation and CRM tools, particularly Optimove.
• Excellent organizational and communication skills, with the ability to collaborate across multiple departments.
• Proven track record of developing and executing successful promotional strategies.
• Deep understanding of the gambling industry and competitive landscape.

Even better if you have:

• In-depth knowledge of sports, culture, fantasy sports, and sports betting, with a focus on industry evolution since 2018.
• Expertise in leveraging emerging technologies, including AI and machine learning, to enhance promotional strategies and customer segmentation.
• Advanced data analytics skills, with proficiency in tools like SQL and Python.
• Proven experience in integrating promotional strategies into large-scale product roadmaps through project and product management.

Our target starting base salary range for this position is between $150,000 and $190,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents 

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