Senior Manager, Product Marketing

About us

WeWork is a global platform for creators, providing hundreds of thousands of members around the world with space, community and services that enable them to do what they love and create their life’s work. 

WeWork India, is run by the Indian real estate conglomerate, Embassy Group and commenced operations in 2017. Currently, it has over 62,000 members and 43 locations and six cities in India - Bengaluru, Mumbai, Gurugram, Noida, Hyderabad, and Pune. Its portfolio comprises small and medium enterprises, start-ups, large businesses, freelancers, etc. Our mission is empowering tomorrow’s world of work. 

Flexibility is paramount in today’s workforce and the WeWork India team is laser-focused on fuelling growth opportunities and fortifying its position as the leading flexible workspace brand with customisable and innovative solutions for all businesses. In October, WeWork India made its first investment in Bengaluru-based conferencing and collaboration platform, Zoapi. Founded in 2019, Zoapi is a unified conferencing and collaboration solution provider for enterprise companies, coworking spaces, and education centres.

WeWork India’s latest brand campaign ‘Great Inspires Great’, showcases the breadth of products at WeWork India which makes it the ideal end-to-end workspace solutions provider in a hybrid and flexible world. WeWork’s products include digital offerings like On-demand, All Access, Managed Office by WeWork, and its space as a service portfolio consisting of private offices, custom build offices, and conference rooms, among others.

WeWork India is the country’s leading flexible workspace provider that offers a personalised experience to different types of professionals with varied needs through its innovative and customised offerings. WeWork India is home to a community of diverse set of people – from innovators to visionaries to dreamers and go-getters, making it a space where people meet and inspire each other to achieve greater heights of success. You can learn more about our team and organisation here. Read more about our culture code to understand how we do things.

About the Role

We are looking for a Senior Product Marketing Manager with experience in account-based marketing. Someone who has worked in B2B marketing and Luxury residential marketing in driving leads for high-value accounts through innovative and impactful marketing initiatives. 

They need to have a pulse on the business and focus on the target market, analyze trends and work towards improving marketing contribution to overall revenue.

Roles and Responsibilities:

• Lead Account-based marketing for B2B business Private Office and Managed Office
• Strategic leadership, deep research and analytical thinking in delivering the right leads for high-value accounts
• Need to come up with partnership and event ideas and execute them which result in generating high-quality leads and nurturing leads 
• Create effective plans for member retention to reduce churn through different platforms outside of digital. 
• Work very closely with sales and inside sales team to understand occupancy, churn, and distressed building and develop strategies to increase marketing contribution to sales
• Strategies on how we can build a stronger pipeline for new building launches
• Stakeholder Management; work cross-functionally to define and develop comprehensive go-to-market plans for our solutions and new products
• Can think strategically in coming up with region-specific plans to increase occupancy in the scaling markets.

Education and Desired Qualifications: 

• 10-12 years of experience in Account Marketing, B2B high value, long sales cycle marketing experience from the enterprise software. Residential Real Estate, luxury hospitality sector
• Bachelor’s degree or equivalent experience with an MBA
• Excellent people and project management skills to interact with staff, colleagues and cross-functional teams.
• Very strong understanding of the business, thinks and communicates with clarity and structure
• Ability to operate in a fast-moving, fast-growing, ever-changing environment and communicate effectively in a matrixed environment 
• Self-starter; able to determine own path to success, rather than needing extensive direction
• Has the mindset of looking at Marketing as a sales-enabling tool as opposed to a cost-center

Equal Opportunity Employer

WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law.

We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs.

Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that  you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.