Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the role
The role is responsible for driving cross-selling initiatives by maximizing user engagement and adoption across Careem’s multiple verticals.
The role holder will leverage strategic insights, advanced data analytics, and a deep understanding of consumer behavior to create and implement targeted cross-sell strategies focused on maximizing CLTV and AOV across different Careem verticals
What you'll do
Cross-Sell Strategy Development:
- Lead the design and execution of highly targeted marketing initiatives that promote multi-vertical adoption among Careem users.
- Utilize robust analytics and market research to identify and act on cross-selling opportunities, drive recommendations and build strategies that are tailored to audience behavior, regional nuance and unique strength of each verticle
User Engagement and Journey Optimization:
- Map and optimize the customer journey to drive cross-vertical adoption, focusing on frictionless transitions between verticals like food delivery, groceries etc.
- Analyze user behavior to pinpoint drop-off and friction areas, ensuring seamless experiences through cross-functional collaboration with Product, CRM, and Ops
- Develop personalized in-app nudges and recommendations tailored to user segments, promoting cross-sell behavior and deeper engagement.
- Implement lifecycle marketing strategies to nurture customers into becoming multi-vertical users.
Performance Analysis and Growth Hacking
- Lead the Exploratory Data Analysis (EDA), A/B testing and predictive analytics to uncover trends, patterns, and initial insights at user level
- Track and iterate on north star metrics like cross-sell conversion rate, CLTV, and engagement metrics.
- User Behavior Analysis: Leverage user segmentation and behavioral data to design personalized cross-sell offers and experiences.
- Lead initiatives to unlock exponential growth and cross-selling rates by building scalable attribution models and developing cohort specific user journeys
- Engage with regional marketing teams to understand regional nuances and ensure relevance across different markets
- Use behavioral and transactional data to identify cross-sell triggers, refine targeting, and drive campaign performance.
Reporting and Insights
- Build dashboards and performance reports to track cross-sell impact, providing actionable insights for stakeholders.
- Continuously assess the effectiveness of campaigns and strategies, recommending improvements based on data and user feedback
What you'll need
- Bachelor’s or Master’s degree in Marketing, Engineering, Data Science, or a related field
- 4-6 years of experience in growth marketing, cross-selling or lifecycle management within a tech-first multi-verticle organization and/or large Scale B2C startup (Food delivery, e-commerce, gaming)
- Prior experience of handling P&L responsibilities for a multi-vertical setup
- Well versed in data mining, statistical modeling and advanced data analysis
- Strong hold of Python, SQL and data visualization tools (Power BI, VBA, Tableau) and Powerpoint
- Strong understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis and churn/attrition modeling, CLTV models
- Demonstrated experience in applying behavior analytics principles to growth models
- Familiarity with machine learning models for growth prediction and user segmentation is a plus.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
