About The Team
Excited about driving 10X to 100X growth? If yes, then you could be the next Sr. Manager - Performance marketing of our team. We are the Acquisition & Activation team of Meesho’ Growth unit. We strive to attract and retain new users to Meesho. We pay special attention to our downloads and activations (placing 1st order) on Meesho, because these indicate the success of our solutions.
We also have a key role in maintaining Meesho’s high position on the Google India Play Store. We are a group of specialists and generalists who work collaboratively with Product, Analytics, Creative and Tech teams. Our shared objective is to drive structured growth for Meesho through marketing channels and converting users through on-app and off-app measures (installs to placing 1st order).
About The Role
As Sr. Manager, you’ll work in the acquisition charter (driving new for Meesho). This will involve identifying and strategising the next set of cohorts that we need to unlock to continue to grow exponentially (through user research coupled with data). You’ll also lead precision projects across the pod to achieve efficiency uplift in ongoing performance campaigns. In addition, you’ll also get to manage the performance of the charter through strict oversight of data (what can/ has gone wrong, correct them, and build an end-to-end perspective).
What you will do
- Acquisition strategy: Identify and strategise the next set of cohorts and channels that we need to unlock. This is going to set the roadmap of the pod and effectively unlock new opportunities for activation improvements
- Drive Initiatives: Liaise with internal team members and also with Product, Analytics, Creatives, etc., to drive solutions, scale-up, and achieve efficiency improvement in performance campaigns
- Performance Management: Identify issues which impact CPI and incoming user quality and RCA
- Handle a large budget across multiple channels - you will be responsible for maintaining the ROI of the budget and reporting with Business Finance team
- Strong understanding of data - we are a data driven organization, and measure outcomes closely through internal metrics. You will be working closely with the Analytics team across problem discovery, solutioning, execution and measurement
What you will need
- Bachelor's / MBA degree in any discipline from a premium college – MBA is preferable
- 5-6 years of experience in performance marketing strategy / Growth in a high-growth startup, or strategy consulting firm
- Structured problem-solving with good communication skills
- Data-driven with good Excel skills. Proven ability to take up high ownership
- Ability to collaborate with internal and external stakeholders (within the company)
- Enthusiastic about learning new skills and solving challenging problems
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Our Mission
Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.
We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.
