As we continue to grow, we are seeking a highly skilled and dynamic individual to join our team as a Senior Manager, Partner Marketing, focusing on Reseller Sell Through for ServiceNow.
Position Overview: As the Senior Manager, Partner Marketing, you will play a pivotal role in driving the Americas Reseller Sell Through motion for ServiceNow, one of our key routes to market through the ecosystem. You will be responsible for developing and executing strategic marketing initiatives in collaboration with our reseller partners to drive demand generation, enablement, and sales acceleration. This role requires a blend of strategic thinking, reseller audience insights and go-to-market expertise, partner relationship management, and hands-on execution to achieve business objectives and revenue targets.
Key Responsibilities:
- Develop and execute comprehensive partner marketing plans for ServiceNow’s most important resellers in the Americas to drive awareness, demand generation, and sales enablement for ServiceNow through our reseller channel.
- Work directly with the AMS regional partner marketing team and field marketing teams to ensure collaboration, alignment and scale in region.
- Collaborate closely with ServiceNow's channel sales team to align marketing efforts with sales strategies and priorities, ensuring effective execution and measurable results.
- Build strong relationships with our strategic reseller partners, understand their business drivers, requirements and critical elements they need in a marketing program to drive business growth.
- Develop and deliver compelling marketing packages that supports the complete buyer’s journey. Elements to include sales enablement materials, customer materials, demand generation package and digital activation kit, tailored to the needs of reseller partners and their target audiences.
- Lead joint marketing programs and initiatives with reseller partners, including co-branded campaigns, digital media programs, webinars, events, and promotions to generate pipeline and revenue growth.
- Track, analyze, and report on the performance of partner marketing programs, leveraging data and insights to optimize strategies, tactics, and investments.
- Stay informed about market trends, competitive landscape, and industry best practices in partner marketing, applying knowledge to continuously enhance our partner marketing programs and stay ahead of the curve.
To be successful in this role you have:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 7+ years of experience in partner marketing, channel marketing, or related roles, with a proven track record of success in developing and executing partner marketing strategies and programs.
- Demonstrated experience working with reseller partners, preferably in the technology or software industry; experience with ServiceNow or similar enterprise software platforms is a plus.
- Strong understanding of the partner ecosystem, channel dynamics, and go-to-market strategies, with the ability to build and maintain effective relationships with partners at all levels.
- Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality results on time and within budget.
- Strategic thinker with a data-driven approach to decision-making and a focus on driving measurable business outcomes.
- Exceptional communication and presentation skills, with the ability to effectively articulate complex concepts and ideas to both internal and external stakeholders.
- Results-oriented mindset with a passion for driving growth and exceeding targets in a fast-paced, dynamic environment.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
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