Senior Manager, Partner Marketing is responsible for driving detailed tactical execution and project management of insightsoftware's partner marketing programs. You'll be responsible for leading a partner marketing team focused on driving engagement and growth across our Independent Software Vendors (ISV) and reseller partner channels. You’ll define the strategy, optimize processes, and apply best practices to help the team execute integrated marketing campaigns, containing to, through, and co-marketing motions.
Reporting to the Global Director, Partner Marketing, this role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and a self-motivated individual with effective communication skills. You’ll closely collaborate with partner sales and product leadership, as well as across various other marketing functions to implement effective strategies to grow the reseller channel and increase revenue for partners and insightsoftware alike.
What will you do?
- Lead partner marketing team members in creation and execution of bi-annual campaign plans that generate market awareness and drive opportunities with and through the channel
- Navigate various requests in balance with the strategy to clear priorities and expectations for the team, as well as build alignment with stakeholders
- Deploy effective communication strategies and collaborate with cross-functional leaders to support updates and changes to enhance partner experience and program
- Develop deep understanding of the partners and partner program, actively communicating priorities and serving as key stakeholder for indirect business
- Utilize key metrics and reports to track and analyze partner engagement, performance, and impact on revenue, as well as develop recommendations to drive improvement
- Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices.
- Act as the administrator of the partner marketing rebate program, rewarding and reinforcing desired behavior from partners
- Partner with indirect sales team, partner ops, and marketing ops in lead tracking, identification, routing, and upload
- Serve as champion for your team, fostering a positive working environment and working alongside them, providing day-to-day support, to drive business goals through partner marketing strategies
How will you get it done?
- Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results
- Growth Mindset – actively pursue new ways of getting things done
- Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
- Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing
Minimum qualifications:
- At least 5-7 years of partner marketing, with at least 2-3 years management experience, in a fast-paced company
- Preferably experience working in a B2B software or SaaS environment (working with ERPs and financial services is a major plus)
- Bachelor’s degree, preferably in Marketing or Business
- Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics
- Ability to lead projects in their entirety and secure cross-functional buy-in
- Excellent written and verbal communication, with strong presentation skills
- Experience in using contact management systems, CRM, and/or marketing databases, preferably Salesforce and Pardot
- Proficient in Microsoft office suite
All your information will be kept confidential according to EEO guidelines.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **
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At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
