Senior Manager, Paid Reactivations

We are looking for a results-focused, motivated and analytical Senior Manager of Paid Channels to join our Reactivations Marketing team. Our ideal candidate brings a track record of successfully building, managing and executing the growth strategy across our core paid marketing channels with a growth mindset. You are responsible for scaling channels, developing and rolling out new campaigns to reactivate former customers for all HelloFresh brands by ideating, sizing, prioritizing and executing reactivation initiatives. You will also take on other strategic topics such as price and discounting and supporting the design of reactivation initiatives. This is an exciting role to drive strategic decisions and initiatives across all our brands in North America.

You will …

• Build and execute the end-to-end strategy for reactivation marketing campaigns for former HelloFresh brand customers to achieve brand level targets and channel performance goals
• Manage marketing campaigns and budgets, deliver forecast and performance reporting, further optimize campaign performance 
• Review and report on key business metrics, deep dive into data, campaign results, performance, and trends and identify opportunity areas and drive actionable insights
• Optimize online and offline audience selection, incrementality testing and other channel strategies including discounts, creative and campaign structure
• Analyze the effectiveness of all marketing campaigns across both online/offline channels. Own development and execution of marketing channel plans, by taking an analytical, data-driven approach (A/B tests), and be a data-driven contributor who helps develop and analyze test results for efficient former customer reactivation.
• Partner with the creative team to ideate new creative ideas to improve channel performance, making sure all performance marketing creative assets are built with a data-driven approach
• Build relationships with internal cross-functional partners and external partners (agencies/vendors) to facilitate and accelerate programs.
• Support setting the overall marketing strategy. Provide support on other strategic topics such as price & discounting and supporting the design of reactivation initiatives

You are… 

• Obsessed with growth and building things while not being afraid to get your hands dirty
• Actively examining and applying direct response best practices day-to-day
• Familiar with traditional media channels such as as direct mail and techniques that maximize these channels
• Solid understanding of testing approaches including A/B tests as well as incrementality tests
• Experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Relentless in your pursuit of growth based on new insights and bring a continuous learning mindset 
• Persistent and have bias-to-action with a track record of performance
• A natural hustler with a contagious “can-do” attitude
• A great communicator and truly are a team player
• Able to think both strategically as well as be able to change direction quickly
• You enjoy coming up with new ideas and can easily explain your rationale in a business sense (experience in making business cases)
• a proactive problem solver who builds strong relationships with stakeholders in an egoless and empathetic way

You have…

• BA/BS in Marketing, Business, Management or related fields with strong academic record, MBA Preferred
• At least 7 years of experience in management consulting, growth marketing, preferably at a high-growth organization or digital marketing/growth agency
• 2 years of growth, performance marketing or life-cycle experience
• Demonstrated ability to use insights and data to inform strategies, make decisions, optimize campaigns, and drive innovative thinking
• Strong quantitative & analytical skills. Ability to use data to make decisions and optimize campaign performance is in our company DNA
• Ability to critically evaluate and prioritize initiatives to maximize their business impact
• Strong verbal and written communication skills
• Ability to use SalesForce Marketing Cloud, Tableau, Google and Meta Platforms is a plus

You'll get..

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.