Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs.
Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.
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Why this role matters:
As a Senior Manager of Content Operations, you will play a crucial role in supporting our content marketing team in developing scalable, iterative content marketing strategies “in a box”, and developing technical requirements to use our MarTech stack to its full potential so we can put the right content in front of the right people at the right time. Your primary responsibilities will be to bring operational rigor to our content marketing engine while focusing on building out advanced content reporting that provides actionable insights and ROI.
What you will do:
- Collaborate with key stakeholders and content strategy managers to create a shared, actionable vision for creating iterative content strategies to scale out for multiple campaigns across a diverse product portfolio
- Lead the successful definition, design, planning, implementation, execution and measurement of content marketing technology initiatives that supports the current and future needs of delivering relevant, targeted, and dynamic content to our prospects and customers
- Own the content teams campaign taxonomy to ensure full visibility of content usage and performance across channels, tactics, and campaigns, and marketing teams. Work with our MOPs and BI teams to operationalize consistent tracking and reporting on content
- Align with product marketing to ensure visibility and tracking/reporting for sales usage of content assets
- Contribute to the enhancement of Content Operations processes, ensuring efficiency, accuracy, and scalability in all aspects of content planning and execution, including our email marketing programs
- Manage and evolve our AI content creation processes for external and internal marketing communications and content
- Managing intake requests for both copy and design
- Drive improvements in timelines, process, documentation, and asset management
- Prioritize content requests and backlogs
- Own content team budget management
- Responsible for maintaining all Creative and Content Team Monday Boards
- Leading daily Creative and Content Team calls utilizing various Monday Boards; checking for accuracy, prioritizing and assigning projects to team members, maintaining project status’ at all times
- Lead weekly DG/Creative Team project status calls
- Deep knowledge of operations and workflow; able to modify as opportunities arise
What you will bring:
Required
- 10 years experience in related roles; ideally at least 5 years of experience in a content strategy or a content marketing role, preferably in B2B, and 3-5 years of hands-on experience leading MarTech initiatives, process improvement and managing projects with a demonstrated history of increasing responsibility.
- Outstanding writing, project management and communication skills
- Self starter with the ability to complete multiple tasks and high volume of work in a fast-paced environment
- Understanding of data and analytics with the ability to design technology solutions that provide actionable insights and campaigns; Experience with Adobe Analytics, Tableau, etc.
Desirable
- Bachelor’s degree
- Experience with Salesforce, Pardot, HighSpot, AEM, Monday.com very beneficial but not required
- Experience with SaaS technology
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