This role reports to the Director, Visa Consumer Marketing and Partnerships AUNZSP and will be a key member of the Visa Marketing Team. A passionate group with a high-performance culture responsible for our brand health and delivering best in class consumer, client and merchant marketing and B2B marketing to drive business growth across Australia, New Zealand and South Pacific (AuNZSP).
Supporting the Senior Director and Director Consumer Marketing and Partnerships, the Senior Media Manager is responsible for developing, implementing, and optimising programmatic and social B2C campaigns across that drive growth for our Visa brand.
This role will support the expansion of our Media Advisory and Execution capability within our Marketing Services function through selling and executing engagements that help Visa’s clients (Issuers, Merchants, Acquirers, Fintechs) strengthen their business.
What a Senior Media Manager does at Visa:
- End-to-end campaign management. Plan and implement client campaigns across demand-side platforms (DSPs) such as Google Display & Video 360, The Trade Desk, as well as Google ads that are aligned with client’s campaign brief and KPIs.
- Manage & optimise budgets, establish bidding strategies, and targeting tactics to achieve campaign objectives while maintaining efficiency. The specialist should also be able to recommend platforms for consideration, and set target bids.
- Ensure creative assets provided are compliant with platform guidelines and best practices.
- Vendor management and negotiation (ie SSPs, ad exchanges, data providers) for private exchanges (PMP) programmatic guaranteed (PG)
- Create insightful and actionable reports to increase the effectiveness of client campaigns
- Work closely with Media Agency to ensure successful tracking and delivery of holistic campaigns (with Agency trafficking team).
- Set up in-housing workflows and templates from scratch. Ie work with vendors to set up platforms, establish ad ops process and work logs, automate media plans, reports and establishing timelines
- Contributes to the development of marketing services proposals and the presentation of these to clients
- Contribute to client sell in proposals, presentations and media implementational responses.
- Partners with the Director, Marketing BPO for the pipeline management, operating expenses and revenue associated with client marketing media projects.
This role provides subject matter expertise across a continuously changing industry for Visa and our clients and will be responsible in delivering solutions to address these changes.
Why this is important to Visa
Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. How we get there is using the 4 building blocks of Innovation, Trust, Access and Prosperity to tell the Visa story through how we bring our brand to life. The Senior Manager, Media, Consumer Marketing & Partnerships will play an integral role in ensuring we are delivering world-class Media outcomes for Visa and our clients, help our clients grow the number of active Visa credentials in market, increase consumer engagement with Visa branded products and help transform the way the world pays.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
The ideal candidate will need to have extension hands on experience with biddable platforms and have a strong understanding of real time bidding (RTB), audience targeting strategies, Brand safety, ad fraud and viewability (BAV), as well as ad operations including trafficking and tagging.
At least 7 years of experience and have worked in media agencies, trading desks, or inhouse media teams. They must be connected and immersed in the data, social and programmatic industry.
- High proficiency in using RTB platforms such as DV360, The Trade Desk and Google ads. Must have proven track record of managing successful biddable campaigns with larger budgets, driving performance and exceeding KPIs. Good understanding of Media quality or BAV is required
- Experience and understanding of reporting tools such as Datorama and/or Google studio.
- Hands-on experience in social media platforms such as Meta ads manager, Tiktok ads manager and LinkedIn Ads
- Understand the ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud and viewability, DSPs and SSPs
- You have previous experience driving 1st party data capture campaigns and establishing 2nd party data partnerships
- Solid project management skills to successfully manage projects to budget and time, often with short deadlines
- Commercially minded, strong budget management experience including forecasting and meeting revenue targets
- Strong communication including excellent presentation skills, project management, multi-tasking, and decision-making skills
- Exposure to banking and financial services marketing would be ideal
- Client focused mindset
Nice to have
- Familiar with use of CDP/DMP for first party data usage and integration, as well as creation of custom audiences
- Familiar with implementing A/B testing strategies as well brand lift studies based on campaign-by-campaign basis
- Ad operations using Campaign Manager and Dynamic Creative Optimisation (DCO). Hands on experience with these platforms would be a huge plus
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
