We are seeking a Senior Manager, MarTech to drive the overall MarTech enablement vision by enhancing people and processes to improve the value of our MarTech capabilities. The Senior Manager will be charged with influencing and supporting the MarTech vision and prioritization to how our global markets should use our platforms and data to enable personalized digital marketing.
This role will report directly to the Global Director, MarTech and Customer Data Enablement!
Key Relationships:
- Global Digital Engagement Strategy, CRM Strategy and Paid Media Strategy
- Global Market Activation Team
- Market-level digital teams – including CRM and Paid Media
- Global Digital Product
- Global Technology – including Architecture and Data
- Global Change Management
- Global Learning and Development
- Agency Partners
Key Responsibilities:
- Define the mid- and long-term impact of our MarTech and Data priorities across people, process and technology in the market
- Lead change management plans and training programs for the Global MarTech team in partnership with Global Change Management, archOS, Learning + Development and Digital Product teams
- Partner with market leads and Market Activation Team to understand market utilization of current capabilities, people and process gaps, and identify opportunities
- Lead MarTech upskilling curriculum across our markets for both internal and external partners as we continue to roll out new capabilities
- Heavy partnership and management with Digital Product team (Engage) on roadmaps and impact to markets as we propose market sequencing plans
- Lead overall budget management of MarTech platform costs and forecast future utilization
- Expertise in the marketing technology landscape and experience with relevant digital marketing technologies (customer data platforms, customer engagement platforms, offer creation, content management systems, workflow management)
- Experience in capability deployment, marketer training, and change management
- Expertise in using data and technology to deliver personalized experiences
- Owned and paid media orchestration and the role of first-party data
- Understand end-to-end data and data and platform capabilities
- Strong story-telling capabilities to align across critical initiatives
- Understand end-to-end data and data and platform capabilities
- Exceptional written and verbal communication, with the ability to simplify sophisticated technical capabilities into marketer-friendly language
- Strong project management skills, ability to prioritize across teams and functions
Requirements:
- 5+ years of Marketing, CRM, Marketing Technology and/or Data-Driven Marketing experience
- Ability to work in a fast-paced environment while managing competing priorities
- Ability to connect dots strategically and influence partners across a matrix organization undergoing significant transformation
- Desire to drive innovation and personalized experiences at scale
- Strong focus and empathy for our markets and marketer needs
- Experience with Braze, mParticle, preferred
- Passionate about QSR and the McDonald’s business
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.
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Nothing in this job posting or description should be construed as an offer or guarantee of employment.
