Senior Manager, Marketing Operations

Senior Marketing Operations and Technology Manager

Location: U.S. Remote ( Eastern or Central Time zones) 

WHO WE ARE

Certinia (formerly FinancialForce) delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company's Professional Services Automation (PSA), Customer Success, and ERP solutions—delivered on Salesforce’s leading cloud platform—provide services businesses with the intelligence and agility to deliver high-quality services, elevate customer experiences and accelerate growth. Headquartered in Austin Texas, with offices around the world, Certinia is backed by Haveli Investments, General Atlantic and Salesforce Ventures. For more information, visit www.certinia.com.

THE ROLE

As a key team member of the Marketing Operations and Analytics, this role will be responsible for all aspects of operational excellence around our global campaigns, demand generation and classic and ABM marketing funnel processes optimization. Sr. Manager, Marketing Operations will be responsible for all marketing technologies integration and maintenance, long-term strategy for and execution of lead lifecycle design and database health and lead/account activity monitoring to ensure maximum revenue opportunities.

If you are an enthusiast for all things systems, processes and data, as well as enjoy figuring out how to tackle complex problems that require collaboration with various stakeholders, this position is for you! This position reports to the Senior Director, Sales Operations.

WHAT YOU WILL DO IN THIS ROLE

• Own martech roadmap, integration and maintenance for all marketers to leverage
• Create, analyze and optimize marketing automated processes to improve marketing efficiencies, cross-functional collaboration and campaign execution and performance
• Create plans for lead lifecycle optimization and scalability
• Develop and enrich contact database for accuracy and completeness, and ensure new leads are properly captured and routed
• Oversee and improve lead and account scoring for funnel performance improvements
• Monitor feedback from the marketing teams to improve process and promote efficiency
• Identify, improve and communicate efficiencies across the marketing process
• Manage Account-Based-Marketing (ABM) program execution from marketing technologies, ABM campaign execution and process definitions perspectives
•  Develop account intelligence, monitor lead activity, and engage with sales teams to ensure opportunities
• Work with Marketing Analytics team to define and implement processes for reporting and analytics
• Organize a regular cadence of cross-functional meetings and business reviews to achieve key results and update stakeholders on these
•  Own and ensure data compliance, including what and how to collect data and use of data, act as privacy council lead for Marketing (GDPR, CCPA, CASL)

WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE

• Bachelor’s degree in Business Administration, Marketing, or similar field
• 5-8 years of experience in Marketing Operations (or similar capacity) at a fast-growing B2B technology company
• 5+ years of of experience in program management, project management, and process improvements for high tech companies
• Technology experience:
• 2+ years directly managing and/or a power user of a Marketo instance or another marketing automation platform; preferably a Marketo Certified Expert
• Moderate Salesforce CRM proficiency (Leads, Contacts, Accounts, Campaigns, Reports)
• Experience with other marketing tools, preferably Engagio, Bombora, Vidyard, PathFactory, ZoomInfo, Drift
• Hands on experience with lead routing technologies (LeanData preferred)
• Must have proven track record in technology integration, process and data management and cross-functional collaboration
• Ability to convey complex ideas to audiences of varying expertise
• Proven experience in designing and maintaining B2B lead lifecycle and lead scoring
• Experience in database health management and data governance
• Enjoys marketing-tech, innovative and emerging methodologies, and loves data
• Business process and operations minded, great organizational skills, and extreme attention to detail
• Can work collaboratively in a dynamic, fast paced environment, serving as a cross departmental marketing resource across multiple time zone
• Self-starter with the ability to drive projects from inception to completion and lead cross-functional teams
• Excellent verbal and written communication skills. 
• Strong ability to think analytically and creatively; focus on process improvement

WHAT ELSE WOULD BE GREAT

• Experience in B2B Account Based Marketing (ABM) strategies is a plus
• Proficiency in Google Suite (Gmail, Google calendar, docs, sheets, slides) preferred 

Get ready to come and make immediate impact as we continue to ramp sales and marketing to drive growth!