Spud is looking for a Senior Manager, Marketing! This is a fixed term, mat leave position for 15 months, with the opportunity to extend. This is a hybrid position for a marketing leader based in the Calgary or Vancouver area.
Spud is a Western Canadian online grocery delivery business comprised of a passionate team who believe that food touches every aspect of our lives, so we are advocates for sustainable farming practices, sourcing locally, treating animals humanely, and reducing food waste. As a Certified B Corporation since 2013, we are committed to socially responsible business practices. We also operate our retail markets Be Fresh, Organic Acres, and Blush Lane.
Duties & Responsibilities:
Overseeing two team members, the Senior Manager, Marketing is responsible for the brand and marketing activities related to the assigned brand portfolio (eCommerce and Retail banners).
- Collaborate with leadership to define and execute on strategic objectives, success metrics, tactical plans, and marketing budgets related to the assigned brand portfolio.
- Create and execute on exciting, engaging, and brand-appropriate marketing activities, including campaigns, events, and social communications.
- In collaboration with the Marketing team, create compelling and engaging email communications that drive traffic and sales.
- Oversee the weekly engagement that drives customers to our site/to convert: Loss Leaders, Flyers, Category Sales.
- In coordination with the Marketing team, align assigned brand portfolio marketing activities with overall company marketing plans and programs.
- Build brand excitement and loyalty through new customer and customer retention activities.
- Create, execute, and follow up on marketing briefs, including performance metrics.
- Foster and highlight community engagement partnerships and activities as related to the assigned brand portfolio.
- Collaborate with Senior Manager, Communications and Digital on all earned media to enhance campaign efforts.
- Responsible for generating sign ups and new customers.
- Additional duties and projects as assigned.
