We are currently looking for a Senior Manager/Manager, Strategic Content Planning and Analytics to join us. You will lead strategic content planning, analytics, and the development and execution of innovative campaign ideas and activation plans. This role requires adeptness in analytics, strategic thinking, and client engagement to deliver effective and measurable KOLS / content and engagement & activation campaigns. You will be required to familiarise yourselves with the GOAT agency platform and its mechanics.
Key Responsibilities:
1. Strategic Planning and Analytics:
- Develop and refine content strategies and KOL engagement plans based on data analysis and market insights.
- Utilize analytics to measure campaign effectiveness, identify trends, and provide actionable insights for continuous improvement.
2. Campaign Development and Execution:
- Ideate and formulate creative campaign ideas that align with strategic objectives and resonate with target audiences.
- Oversee the activation planning and execution of campaigns, ensuring they are delivered on time, within budget, and achieve desired outcomes.
3. Client Interaction and Relationship Management:
- Serve as the primary strategic contact for clients, involving them in the strategic process and ensuring their needs and expectations are met.
- Build and maintain strong client relationships, delivering presentations and regular updates on campaign progress and results.
4. Team Leadership and Development
- Lead and mentor a team of strategists and planners, fostering a collaborative environment focused on innovation and excellence.
- Encourage professional development by introducing training opportunities and encouraging participation in industry events.
5. Innovation and Industry Adaptation:
- Stay at the forefront of industry trends in content strategy, analytics, and KOL engagement.
- Champion the adoption of new technologies and methodologies to enhance campaign planning and execution.
Skills and Qualifications:
- Analytical Skills: Strong capability in utilizing analytics to guide strategic decisions and optimize campaign performance.
- Creative Strategy: Excellent at generating innovative campaign ideas and transforming them into actionable activation plans.
- Communication Skills: Superior verbal and written communication skills; adept at client presentations and negotiations.
- Leadership: Proven track record in leading and developing teams in a dynamic environment.
- Problem-Solving: Strong problem-solving skills, with the ability to manage complex projects and deliver results under tight deadlines.
Characteristics:
- Proactive and client-oriented, with a strong focus on delivering exceptional client service.
- Creative and innovative, constantly seeking new and effective ways to engage audiences.
- Collaborative and supportive, enhancing team capabilities and fostering a positive work environment.
More about GroupM
GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.
About Thailand
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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