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Mejuri is hiring a

Senior Manager Integrated Marketing [6 month contract]

Toronto, Canada
Contractor
Mejuri is the category-defining fine jewelry brand redefining luxury, your way. Feeling disconnected from an industry that typically markets to men, co-founder and CEO Noura Sakkijha leveraged her learnings as a third-generation jeweler to rethink the way women purchase jewelry—for themselves. In only seven years, and with a team of over 75% women, Mejuri has shipped over one million orders and opened retail stores across the globe, all while introducing new products weekly.
 
As part of Noura’s original vision to empower women to invest in themselves, the brand launched the Empowerment Fund to support underrepresented women and non-binary individuals with the tools to empower themselves. Mejuri continues to reach new customers through exciting community initiatives and expansion into international markets, such as the UK, Australia and Germany.
 
We are a team of retailers, creatives, technologists and strategists, and we are looking for someone special to join our team.

As the Sr. Integrated Marketing Manager, Core Business you hold an integral role in our dynamic marketing team. Your portfolio is what drives the business day to day. It includes our bestsellers, our iconic collections and the opportunity to deeply connect our brand to our products. The role also represents responsibility for our largest commercial moments in the calendar.  Your expertise in brand, business and omni-channel marketing strategy will contribute to Mejuri's continued growth and success.

The Sr. Integrated Marketing Manager, Core Business will be responsible for becoming the expert on the Earrings and Piercing category. They must be deeply connected and engaged with cross functional partners across the organization so that they ultimately become the go to person in the company to drive the strategy and execution of the Earrings portfolio. They will need to have a strong POV on the P&L, demand planning, and vision for the category.

Their knowledge of brand building and the core business will put them in a position to nurture and advise on emerging retail services and brand equity driving work streams. 

[Please note this is a 6 month contract opportunity starting in January 2025. ]

 

What you'll do

  • Create an annual brand plan for the category, that ladders to the company AOP, takes into account the holistic jobs to be done, the triggers and barriers to success and priority tactics to employ to address the triggers and barriers. 
  • Develop and implement an omnichannel marketing strategy that combines seasonal marketing campaigns, product launches, evergreen content programs, channel-by-channel content deliverables, strategic activations, go-to-market plans, and brand partnerships.
  • Work in partnership with commercial and brand teams to develop an external and internal view of what is influencing the category and the core consumer, distilling this information into “so what's” that can be leveraged in management of the category
  • Identify whitespace opportunities for the portfolio to future proof the strategy 
  • Lead the planning, development, and execution of evergreen strategy and brand campaigns that effectively engage the target audience and drive brand awareness 
  • Develop and lead briefings that inspire best in class creative output and deliver clear commercial impact 
  • Develop clear measurement plans and KPIs with cross functional teams that maximize the advantages of different platforms.
  • Craft end-to-end campaign plans across marketing channels (Digital, Social, Site, Visual, PR, Email, Retail, etc.) that share a cohesive, consistent brand voice and visual identity 
  • Routinely present updated and optimized marketing strategies and plans. Report performance results, and learnings
  • Continuously analyze and report on brand performance, making data-driven recommendations for improvements.
  • Support the Sr. Director, in P&L management 
  • Build an internal network of close cross functional collaborators that drive clarity, efficiency and excellence across the organization 
  • Collaborate across multiple teams to drive integrated marketing programs that deliver against key metrics. Teams include: Brand Strategy, Performance Marketing, Retention Marketing, E-commerce, Merchandising, Product Development, Supply, Customer Service, Retail, Wholesale Operations.
  • Work in partnership with the international team to develop truly global frameworks that are relevant and responsive to local markets 

What you'll bring to the team

Experience 

  • Proven track record in development impactful brand planning and execution 
  • Experience managing and developing brands that have a clear POV and participate in the cultural zeitgeist 
  • An entrepreneurial spirit demonstrated through previous experience working in a startup environment or through proactive proposals within an established brand environment 
  • Strong brand building skills proven out in a number of different operating environments and brand scenarios 
  • Deep appreciation and knowledge of brand development foundations (positioning, identity, narrative)
  • A working understanding of growth, retention and digital product process, and KPIs
  • Proven ability to both roll up your sleeves and deliver on the details and step back and create a category driving vision 

Skills 

  • Influential and Collaborative Team Player: ability to communicate effectively to motivate teams to work towards a common goal
  • Business Acumen: ability to use insight from the internal and external business environment to set local strategy, improve and drive performance
  • Results Driven: ability to take steps personally to ensure that mutual goals and performance target are met within the appropriate time frame
  • Customer Focus: ability to identify any potential barriers that may impact the customer experience
  • Follow Through: prioritize tasks, establish goals for oneself and the team; successfully complete all started initiatives
  • Action Oriented: identifies opportunities and seeks solutions to improve
 
 
Location Toronto, Bloor St W.
At Mejuri we embrace a hybrid working environment and support our corporate employees to be successful whether they are at home or in the office. The primary purpose of our offices is to drive collaboration and deepen relationships with one another. This position requires in office work 3 days a week and remote work 2 days a week
 
Application Deadline: December15th 2024 11:45pm. 

#LI-Hybrid

 

Along with our central mission and vision, we have guiding values that set the tone for where we’re heading and how we work together. These values are behaviors that form our shared beliefs and approach to how we wish to work together at Mejuri, regardless of role, level, and work location. Our 8 core values help drive our decision making when we are cross collaborating, redefining luxury, and creating a sense of commitment and inclusion to help shape our company culture.

Our values are:

FIND A WAY | We break down problems into manageable steps, explore creative solutions daily, learn from failure, and adapt quickly

RAISE THE BAR | We share constructive feedback openly, continuously improve personal and team performance, collaborate and challenge for better outcomes 

CUSTOMER OBSESSED | We actively listen to customer feedback, make decisions that impact customers positively, continuously refine product, service, or customer interactions 

EMPOWERED OWNERS | We proactively address cross team challenges, willingly tackle any task big or small, take initiative, and lead by example

JUST DO IT | We make informed decision quickly, encourage experimentation and learning, encourage thoughtful risk taking, embrace change, and stay adaptable

HUMILITY | We acknowledge team contributions before self, acknowledge and learn from mistakes, maintain an open and receptive mindset, and promote a respectful work environment 

CURIOSITY | We seek out new challenges daily, ask questions to understand deeply, reimagine and innovate to drive progress 

DRIVE RESULTS | set clear goals and prioritize tasks, focus on high impact activities daily, monitor progress through clear metrics, stay persistent and solution orientated 

Accommodation / Accessibility:
Mejuri does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.
 
Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
 
 
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