Senior Manager, Innovation Marketing

Senior Manager, Marketing Innovation

The Company

If you are looking for a life-changing career opportunity, we've got your prescription. Rodan + Fields® Dermatologists is a direct selling skincare company founded in 2000 by Dr. Katie Rodan and Dr. Kathy Fields, world-renowned dermatologists, and creators of Proactiv® Solution with a passion for giving people the best skin of their lives — and the confidence that comes with it. With effective products, a unique business model and a powerful community of Independent Consultants, Rodan + Fields has disrupted the skincare category to become a leading skincare brand in North America. The company has grown its innovative line of products and expanded into Canada and Australia. Headquartered in California, R+F employs hundreds of talented individuals and has more than 300,000 enrolled Independent Consultants and over 2 million Preferred Customers. At Rodan + Fields, you will be challenged to make an impact, inspired to do more, and rewarded for your contributions. We are transforming skincare, and we welcome your big ideas to fuel our ambitious growth plans! You’ll become part of a positive, passionate, and purpose-driven company that is committed to putting people first and protecting our planet. Our 2025 Do Good commitment outlines the actions we are taking to invest in our global communities, support our people and preserve our planet. We provide a creative, vibrant workplace outfitted with all the technology, tools and training you'll need to learn, grow, and thrive!

Join us and share your talents as we develop innovative solutions for your skin and empower entrepreneurs. In addition to working arm-in-arm with industry leaders, employees at Rodan + Fields enjoy rich benefit plans, tuition reimbursement, a flexible workplace, and perks.

The Opportunity

The Senior Manager, Marketing Innovation is responsible for leading the long-term vision for the Portfolio Strategy including key milestone decisions in the development of new products.  The role reports to the VP, Product Development and Marketing Innovation and sits within the R&D organization to partner with the Product Development and Packaging teams to lead portfolio innovation for all beauty categories.

Responsibilities:

• Partner with Product Development team to influence the long-term vision for Portfolio Innovation to delight customers and oversight of new product pipeline strategies, Packaging design changes and improvements.
• Identify and size new whitespace opportunities in terms of product positioning, offering and adjacency categories that complement the existing portfolio and maximize incrementality
• Maintain a core grasp of the state of the business, category trends, business results and competitive landscape
• Develop the concept, positioning, portfolio differentiation, claims direction, packaging brief, name and pricing of new products
• Responsible for Partnering with PD on Pre-Gate 0 Innovation Roadmap and driving all Product Gates
• Lead an extremely matrixed organization to execute product development plans with appropriate cross-functional team members
• Establish new product COG, pricing/profit goals to influence revenue (in partnership with Finance)
• Conduct market research as needed and data analysis to identify insights, needs and opportunities
• Drive Product Claims Direction and Hierarchy
• Deep dive into new consumer targets with the Insights team, deeply understanding their wants and needs
• Track brand performance and make insight-based recommendations for action

SPECIFICALLY: 

• Consumer Need/Strategic Fit
• Competitive Landscape
• Carve Out Point of Difference
• Portfolio Strategy
• Consumer/Consultant Research Validation
• Target Claims Direction (Partner with PD)
• Target Claims Compliance (Legal/Regulatory)
• Global Product Naming/Trademark
• Global Packaging Development including Packaging Brief/Development, Packaging Copy and Insert Instructions

Qualifications:

• 8 – 10 years of work experience with at least 5+ years in brand or product management preferably at a consumer goods company
• Bachelor’s Degree in Marketing or related field
• MBA or general management training program highly desired
• Global Beauty Industry Experience preferred with an emphasis on Skincare
• Experience Managing and Mentoring Direct Reports (Minimum 3 Years)
• Solid analytical and critical thinking skills with proven expertise in problem solving
• Strong presentation skills and command of an audience, executive presence
• Business maturity and an ability to rally team through change
• Visionary and innovative thinker able to identify trends and need states and translate them to product opportunities
• Ability to distill complex problems and recommendations in easily digestible, cohesive management-friendly presentations
• A strong understanding of the product life cycle and promotional process
• A demonstrated passion for beauty and/or consumer products and social commerce
• The ability to effectively partner and motivate across functions and with outside vendors
• Excellent judgment in representing the Company to customers and consultants
• A proven track record of contributing positively to team culture, working collaboratively and being accountable
• Outstanding oral and written communication skills
• Exceptional organizational skills and a great attention to detail
• Self-starter, ability to thrive in a fast paced, start-up environment 
• Flexible, Agile with a commanding ability to influence a highly matrixed organization

Diversity at Rodan + Fields:
Rodan + Fields is an equal opportunity employer that champions diversity, inclusion, and equality for all. We welcome employees to be their true, authentic selves, without exception and believe individual differences add value to our team.  Join our team; we know it will be a life-changing experience!

Regarding COVID-19:
Protecting the health and safety of the R+F community is always our top priority. We are closely following state, CDC, and OSHA (Occupational Safety and Health Administration) guidelines. Currently, our offices are open. We welcome employees to work from R+F offices as needed, to encourage collaboration and cross-functional partnership.

Our primary concern is for the health and well-being of our employees as well as candidates. We have transitioned all interviews and new hire onboarding to be conducted virtually via Zoom video conferencing.

Salary Range: $104,800 - $166,000

The pay range represents the low and high end of the salary range we reasonably expect to pay for this position at the time of posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, to geographic location, experience, education, skills, qualifications, performance, and business or organizational needs. The range listed is just one component of Rodan + Fields’ total compensation package for employees. Below is a list of benefit and compensation opportunities available for this position.

Benefits (U.S.)

1. Annual bonus opportunity
2. Paid company holidays
3. Accrued paid vacation time 
4. Paid time off for maternity leave
5. Paid time off for parental leave
6. Paid time off for volunteering
7. Comprehensive health coverage including medical, dental, and vision
8. Company Contribution to personal Health Savings Account
9. Retirement Savings Plans with matching company contribution
10. Monthly allotment of R+F products
11. Fitness reimbursement
12. Tuition reimbursement
13. Employee Assistance Program (EAP)