2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
2K is looking for a Senior Manager, Influencer and Creator Marketing, to lead and develop influencer and creator marketing strategies across all core games, including the Borderlands, Bioshock, Mafia and Civilization franchises. Reporting to the Senior Director of Digital Community Marketing, you will be pivotal in shaping and executing our influencer and creator marketing vision for 2K’s core game titles. The ideal candidate will have a deep passion for gaming, a robust understanding of influencer dynamics, and a proven track record in creating impactful marketing campaigns.
You will drive the development and execution of innovative strategies to engage with influencers and creators, enhancing our brand presence, building relationships, and maximizing the impact of our core games. Strong leadership, exceptional communication skills, and a collaborative mindset are essential for success in this role.
Influencer and Creator Marketing
Develop and execute comprehensive influencer and creator marketing strategies for all core 2K games.
Identify, engage, and build relationships with key influencers and content creators across various platforms to amplify game promotions and brand messages.
Oversee the planning and execution of influencer campaigns, including content creation, collaborations, and live events.
Partner with 2K Global Partnerships team to build best in class influencer strategy across core games and drive agency relationships.
Collaborate with cross-functional teams to integrate influencer marketing efforts with overall game marketing and community strategies.
Monitor and analyze the performance of influencer campaigns, providing insights and recommendations for optimization.
Leadership, Collaboration, and Communication
Lead and mentor the influencer and creator marketing team, ensuring alignment with 2K’s strategic objectives and resourcing needs.
Work closely with 2K Global Partnerships team and external agency partners to enhance campaign effectiveness and drive results.
Partner with internal stakeholders (Brand Marketing, Partnerships, Community Management, Social Marketing, Product Management, Insights & Analytics) to align influencer strategies with broader marketing goals.
Present and report on campaign performance, trends, and recommendations to key stakeholders, including senior leadership.
A proven track record (6-8+ years) in influencer and creator marketing, preferably within the gaming industry.
Demonstrated success in managing and executing high-impact influencer campaigns across multiple platforms.
Deep understanding of gaming culture and the dynamics of influencer and creator communities on platforms such as Steam, YouTube, Twitch, TikTok, Instagram, and X/Twitter.
Strong strategic thinking and analytical skills, with the ability to translate data insights into actionable marketing strategies.
Excellent written and verbal communication skills, with a talent for building strong relationships with influencers, creators, and internal teams.
Effective leadership and team management skills, with experience in guiding and developing marketing professionals.
Ability to work in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews, and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $114,400 and $169,300 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
#LI-Hybrid
