Senior Manager, Field Marketing - Demand

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

The Enterprise Marketing team at Upwork owns growing our Enterprise business through funnel-filling activity, enablement, activations, and events. We are looking for a strategic thinker who can translate business goals into memorable experiences for our customers to take on the role of Senior Manager, Field Marketing - Demand. This is a high-visibility role responsible for fostering meaningful engagements with our target audiences and developing comprehensive strategies for new business opportunities through demand-generation initiatives. Leveraging high-impact field marketing activities, the role focuses on driving new pipeline opportunities in close collaboration with our sales counterparts.

Your Responsibilities:

• Lead field marketing strategies and initiatives focused on driving demand, ensuring alignment with Land Sales Strategy.
• Drive thoughtful evergreen and account-based programs for prospecting, including Webinars, Executive Networking, 3rd Party Programs, Meeting Maker Programs, and Private Equity activations.
• Lead a team to execute account-based approaches, plans, and deliverables for priority target accounts.
• Drive the Private Equity channel strategy and execution through PE partners to land portfolio companies.
• Accountable for generating qualified opportunities through field marketing initiatives.
• Serve as the trusted main point of contact for Sales Land leadership to drive contacts, engagement, and conversions, and bridging the feedback loop between sales and marketing.
• Own performance reporting against objectives for each program type and inform continuous improvement and optimization of programming

What it takes to catch our eye:

• Experienced people manager with a strong background in leading Field Marketing functions to drive top-of-funnel and quality opportunity conversion
• Proven history of scaling meaningful, impactful metrics-driven outcomes through field marketing acquisition programs
• Background leveraging a variety of field marketing and ABM tactics to achieve targets
• Strategic thinker with expertise in building marketing plans and achieving desired quantifiable outcomes
• Excellent communication, presentation, and leadership skills

The annual base salary for this position in California and Washington ranges from $151,000 - $175,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.

We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. To explore these benefits in detail, as well as gain insights into our company values, working principles, and the overall employee experience, we invite you to visit our Life at Upwork page.

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.