Responsibilities

• Tailored Field Marketing Event Development: Create the foundation for the enterprise field marketing motion from streamlined operations to driving the field strategy tied closely to ABM campaigns
• Develop & Execute Enterprise ABM Strategy: Design and lead a robust Account-Based Marketing (ABM) strategy focused specifically on US Enterprise organizations. Work closely with Sales and Customer Success teams to identify, prioritize, and segment high-value enterprise accounts, then craft tailored marketing campaigns to engage them.
• Collaborate with Sales for Seamless Execution: Partner closely with the Sales team to ensure seamless handoffs of marketing-qualified leads (MQLs) to the appropriate sales reps. Work with sales teams to develop tailored outreach plans for each key account and provide them with the marketing materials and resources they need to close deals.
• Pipeline & Revenue Attribution: Track and report on the performance of ABM campaigns, providing visibility into how marketing activities are directly influencing pipeline creation, deal progression, and revenue generation in enterprise accounts.
• Account Insights & Reporting: Use analytics and customer data to assess account engagement and campaign effectiveness. Provide actionable insights to Sales and Marketing leadership and optimize future strategies based on performance metrics.

Requirements

Qualifications / Experience / Technical Skills

• Experience: 8+ years in field marketing, ABM, and/or demand generation with a focus on the US Enterprise market.

• Proven ABM Success: Demonstrated success in running targeted, strategic ABM campaigns focused on large enterprise accounts, driving significant pipeline growth and engagement.

• Enterprise Knowledge: In-depth understanding of the enterprise sales cycle, including pain points, decision-making processes, and key influencers within large organizations.

• Tools & Platforms: Proficiency with marketing automation tools (e.g., Marketo, HubSpot, Pardot), CRM platforms (e.g., Salesforce), and ABM platforms (e.g., Demandbase, Engagio, 6sense)

Soft Skills / Personal Characteristics

• Cross-Functional Collaboration: Strong ability to work closely with sales teams to ensure alignment and achieve shared goals for account engagement and conversion.

• Analytical & Metrics-Driven: Ability to define, track, and report on key performance indicators (KPIs) for ABM and field marketing campaigns, demonstrating the ROI of marketing efforts in the enterprise space.

• Communication Skills: Exceptional written and verbal communication skills, with the ability to create compelling, customized messaging for C-suite executives and key decision-makers in large organizations.