COMPANY OVERVIEW
Domo puts data to work to help everyone multiply their impact. Domo gives every kind of user real-time insights they can act on, with secure, easy-to-use, AI-powered data experience that drive a culture of data curiosity.
POSITION SUMMARY
As part of Domo’s Global Growth Marketing (GGM), the Senior Manager of Email & Nurture Marketing will be responsible for creating and leading the strategy and execution of all email programs that drive demand at each stage of the buyer journey, including: top-of-funnel “always on” email drip campaigns, nurture campaigns focused on lead conversion, and later-stage nurture campaigns that are designed to accelerate opportunities and drive customer adoption/expansion. This role will support email programs globally and act as liaison between regional and field marketing to develop multi-touch, multi-dimensional nurture programs, and will report to the VP, Global Growth Marketing. As an email marketing SME, this person will own email marketing performance metrics that align to broader marketing goals.
KEY RESPONSIBILITIES
- Create and manage execution of strategic email & nurture marketing programs globally; leverage assets/CTAs and landing pages for evergreen and trigger-based programs;
- Organize and own the creation of email briefs that outline objectives, audience segmentation, email copy, CTAs and desired user experience/workflow;
- Analyze and own performance of email drip and nurture campaigns with specific focus on driving movement and conversion within defined stages of sales and marketing funnel;
- Work closely with the counterparts on the Marketing Operations team for implementation of programs in Eloqua or other RevTech platforms;
- Leverage testing/optimization (A/B, etc.) to make recommendations for future programs and ongoing improvement;
- Own internal communication around nurture programs and processes with marketing and sales stakeholders, including reporting on performance and recommending areas of optimization;
- Partner with multiple teams including corporate marketing, events, product marketing, regional/field marketing and sales teams to ensure nurture programs align and support broader Marketing/Sales initiatives.
JOB REQUIREMENTS
- Minimum of 4-7 years’ experience in a high-tech B2B demand generation, marketing automation, and nurture strategy;
- Bachelor's degree in Marketing, Business, or comparable education/experience;
- Best in class marketing, demand generation, and channel experience with a B2B hi-tech company;
- Proven track record executing innovative and multi-touch nurture and demand generation programs;
- Attention to detail and discipline to follow established policies and processes;
- Proven track record with email and nurture marketing programs;
- Experience building, launching, and reporting on campaigns using marketing automation platforms and Salesforce;
- Understanding of marketing performance/measurement standards using BI tools such as Domo
- Track record of developing and managing multiple marketing programs simultaneously;
- Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen and nurture campaigns;
- Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads;
- Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
- Prior experience with marketing and sales enablement and automation technologies, including Demandbase, Eloqua, Salesloft, etc.
LOCATION: American Fork, UT
BENEFITS: https://www.domo.com/company/careers/culture
Domo is an equal opportunity employer.
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