Senior Manager, Demand Generation Programs

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week.

Essential Job Duties

BambooHR elevates how businesses operate by setting business owners and HR managers free to spend more time building culture and developing employees - and we do it using the simplest, most intuitive and #1 rated HR software for growing businesses on the market. BambooHR takes a road-less-traveled approach to marketing and sales and is looking to further expand our demand generation with an integrated marketing approach. 

First and foremost, as our Sr. Manager of Demand Generation Programs you will be curious, entrepreneurial-minded, and unafraid of failure. You’ll have a deep knowledge of how to engage prospects and bring them through the buying process via multi-channel marketing campaigns. And you’ll be a strategist who is comfortable leading a wide variety of initiatives and working with multiple systems, teams, and KPIs in a fast-paced environment.

The Demand Programs team is responsible for creating program strategies that help create demand, managing program projects and tasks, empowering the rest of the demand team to execute, and ultimately driving sales pipeline and revenue. 

In this role, you'll lead the team that orchestrates targeted demand generation campaigns with stakeholders across the demand generation team that drive quality outcomes for the business.

You will:

• Lead Program Managers to build strategies that align directly with sales goals for each segment and maintain 90-day pipeline forecasts for each segment. 
• Partner with sales leadership to create tighter alignment between sales efforts and program prioritization.  
• Work closely with Performance Marketing to create advertising campaigns and budgets that align to the various demand programs. 
• Lead account-based campaigns to increase mid-market pipeline and MRR. 
• Partner with Events Marketing to build a field marketing calendar that aligns to pipeline targets.
• Analyze program performance against forecasts by segment and work with team to optimize 
• Foster a performance-driven team culture by identifying skill gaps and leaning heavily into 1:1 development.

What You Need to Get the Job Done

• 7+ years in demand generation marketing (ideally SaaS), with 3 years in team management. Experience should include a good balance of creative, strategic and operational thinking. 
• 3+ years experience with field marketing and account-based marketing strategies. Experience with 6sense is a plus. 
• Ability to perform data analysis to create compelling campaigns that align with company goals
• Marketing passion and proficiency at strategic storytelling
• Values alignment with BambooHR’s company values
• Creative problem solving skills with an ability to push past challenges
• Technical acumen with task/project management software, financial tools like Excel, basic financial principles, etc. 
• Understanding of the HR industry is a plus! 

What You'll Love About Us

• Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor,  & Comparably for our great workplace culture.
• Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
• Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Health Benefits. Medical with HSA and FSA options, dental, and vision.
• Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
• Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
• Give back.  Get paid to give your time to the community: ask us about this!
• Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
• Amazing Office Amenities. We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
• In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
• Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.