Senior Manager, Demand Generation

WELCOME to Aetion! We are one of the country’s leading science-driven technology companies using real-world evidence to provide innovative healthcare solutions. Our Discover and Substantiate applications, powered by the Aetion Evidence Platform, are used to evaluate the safety, effectiveness, and value of medications, delivering better outcomes to patients, medical professionals, and clients. We’ve partnered with top biopharma companies and are backed by leading venture capital firms to help increase our medical research and expand our product line.

Aetion and Aetion’s leadership are recipients of several prestigious awards: 

• Built In Boston, Built In New York, & Built In Los Angeles 2023 Best Places to Work
• Parity.org’s 2023 Best Companies for Women to Advance & Best Companies for People of Color to Advance
• NYC Health Business Leaders’ 2023 Digital Health 100
• CB Insights’ 2022 Digital Health 150

Come join us! 

PERKS of being an A-Teamer: 

• Unlimited PTO 
• 401(k) with 4% employer match
• 16 weeks of fully paid parental leave 
• Daily in-office lunch stipend (and a fully stocked kitchen)  
• Sabbatical opportunity after five years of employment 
• Commitment to professional development opportunities
• Employee-led programming including regularly scheduled events hosted by our employee resource groups
• Comprehensive medical, dental, and vision coverage w/ multiple plan options including an HSA plan with annual Aetion contributions and covered premium costs.
• Free membership to OneMedical 
• Peer & company recognition programs
• Mental Health & Wellness Benefits 
• Educational lunch & learns

DESCRIPTION:

Aetion seeks a dynamic and results-driven Senior Marketing Manager, to spearhead our strategies in generating leads and driving revenue growth. This role involves developing and executing campaigns that drive traffic, engagement, and conversions across multiple channels, collaborating closely with the sales team to align efforts, and leveraging data analytics to enhance campaign performance. Ideal candidates will have a proven track record in demand generation and digital marketing, an in-depth understanding of the B2B sales process, and exceptional analytical and communication skills. This role is ideal for individuals with a strategic mindset, entrepreneurial spirit, and a passion for leveraging digital marketing to drive business success.

RESPONSIBILITIES: 

• Design and execute innovative demand generation strategies and campaigns to drive lead generation and revenue growth.
• Collaborate with sales, marketing, product, and support departments to create integrated demand-generation efforts.
• Use data analytics to measure, optimize, and report on the performance.
• Conduct market and customer research to inform persona development and database segmentation. 
• Responsible for lead qualification and routing processes. 
• Create nurture campaigns for existing leads. 
• Support sales team with targeted prospecting efforts.
• Stay abreast of industry trends and incorporate new technologies and methodologies to maintain a competitive edge.
• Provide training and support to team members on demand generation best practices and tools.

QUALIFICATIONS: 

Required Qualifications

• 7+ years of experience in B2B marketing, campaign management, demand generation or related fields, with a strong focus on digital performance marketing.
• Bachelor’s degree in marketing, business, advertising, communication, or a related field of study.
• Proficiency in marketing automation and CRM software.
• Strong analytical skills and experience in making data-driven decisions.
• Experience managing budgets and ability to balance competing priorities effectively.
• Exceptional communication and collaboration skills, with the ability to manage multiple tasks and projects efficiently.

Preferred Qualifications

• Knowledge of data analysis and visualization tools (e.g., Tableau) is a plus.

We understand not everyone will meet all qualifications on day one. As a team of lifelong learners, we encourage you to apply if you are passionate about technology and want to grow your skills. We are excited to meet people who believe in Aetion's mission and can contribute to our team in a variety of ways. 

Aetion is an Equal Opportunity Employer. Aetion is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.