GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients We are currently looking for a Senior Manager Data & Analytics to join us. In this role, you will be accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at GroupM. Supporting the Media teams in measuring and optimizing campaign performance and/or test and trials.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to Business Director - Digital
3 best things about the job:
1. Good learning ground for energetic employee who wants to expand media industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.
In this role, your goals will be:
In three months:
- Have an understanding of the requirements and portfolio of clients.
- You will be working with data tools to provide strategic solutions.
In six months:
- You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
- Good communication with internal stakeholders.
In 12 months:
- You will have started working on core KPIs.
- You will have started to build relationships with the key decision makers within the current pipeline.
What your day job looks like at GroupM Nexus:
- Understand the business needs of internal stakeholder, solve their problems by using data and translate data into business insights and analysis.
- Support data & analytics team and other stakeholders with analytics agendas impacting campaigns
- Measurement framework
- Campaign optimization
- Become a confident user of systems and tools within GroupM and the industry
- Build relationships internally across disciplines and countries
- Support teams in analyzing data and finding insights
- Formulate strategic recommendations with data & analytics team and above based on gathered insights
- Collaborate with the team to develop new tools and solutions
- Collate data and support data & analytics team with the delivery of reporting for clients
- Audit new external tools to build a wider knowledge of the market
What you’ll bring:
- Natural affinity with numbers and analysis, strong Excel / G-sheet skills.
- Strong verbal and written communication
- Strong attention to detail and ability to manage multiple tasks
- Competent querying languages (e.g., SQL, Python)
- Ability to create dashboards on tools like Power Bi, Google Data Studio, Tableau
- Familiarity with statistical modelling (e.g., seasonality, multi-touch attribution, etc.)
- Familiar with statistical / programming languages (e.g., Python, R)
Minimum qualifications:
- Candidate must possess at least a Master’s degree in Business Administration, Statistics, Marketing or Finance.
- Minimum 4+ years of experience in media/marketing data and analytics.
More about GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About Pakistan
GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.
Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
