Senior Manager - Customer Marketing ( Community )

Job Description:

Freshworks is seeking a Sr. Manager, Community Engagement to spearhead our efforts in nurturing and expanding our customer community. Reporting to the VP of Customer Engagement, you will play a critical role in defining and executing our overall community engagement strategy, ensuring that Freshworks customers feel connected, supported, and empowered throughout their journey with us. This role requires a seasoned leader with extensive experience in building and fostering communities, preferably in the B2B or B2C tech industry, who is passionate about delivering exceptional customer experiences and driving long-term customer loyalty.

Responsibilities:

1. Community Engagement Strategy:
2. Develop and implement a comprehensive community engagement strategy to cultivate a thriving and engaged customer community
3. Drive initiatives to enhance customer satisfaction, collaboration, and advocacy within the community.
4. Community Building and Management:
   1. Lead efforts to build, grow, and nurture a vibrant and inclusive customer community through online forums, social media, events, and user groups.
   2. Establish performance and ROI metrics to measure the success of Community tied to company business objectives.
5. Customer Insights and Feedback:
   1. Gather and analyse customer feedback and insights from community interactions to identify trends, opportunities, and areas for improvement to impact the GTM and product roadmap.
   2. Utilize insights to inform product development, marketing strategies, and customer support initiatives.
6. Cross-Functional Collaboration:
   1. Partner closely with Product Management, Engineering, Marketing, Sales, and Customer Success teams to ensure alignment on community engagement strategies and opportunities to drive deeper adoption.
   2. Act as a liaison between customers and internal teams, advocating for customer needs and driving alignment on product and support priorities.
7. Team Leadership and Development:
   1. Build and lead a high-performing Community Engagement team, providing guidance, mentorship, and professional development opportunities.
   2. Foster a culture of collaboration, innovation, and continuous improvement within the team and across the organization.

• Bachelor's degree in Business Administration, Marketing, Communication, or related field; Master's degree preferred.

• 10+ years of experience in community management, customer engagement, or related roles in the B2B or B2C tech industry.

• Proven track record of building and nurturing vibrant customer communities and driving engagement and advocacy.

• Strong analytical skills with the ability to derive actionable insights from community data and feedback.

• Excellent communication, presentation, and interpersonal skills.

• Experience in leading cross-functional teams and driving alignment towards common goals.

• Ability to thrive in a fast-paced, dynamic environment and navigate ambiguity.

• Comfortable with a dual-site working model between the U.S. and India, with the ability to travel as needed.

• If you are passionate about building and fostering vibrant customer communities and driving long-term customer loyalty through community engagement strategies, we'd love to hear from you.

   

Join our team and be a catalyst for our continued success in shaping the future of Freshworks.. Apply now to embark on an exciting journey with us!

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.