Are you passionate about helping Allegro improve conversion of each customer visit, and directly contribute to the platform GMV growth? Join our team as a Senior Manager, Conversion Optimization.
In this role, you will be responsible for
Single-threaded Conversion leadership: Be the company wide Conversion owner - it is one of the key input metrics driving our GMV, so a very important KPI for the organization
Identify improvement opportunities: Identify conversion blockers / improvement opportunities for the whole platform (both product and non-product opportunities) by working with various cross-functional teams (Marketing, Technology, Commerce, Campaigns etc.). Identify targeted opportunities for specific categories, channels (app, desktop, web) and traffic sources.
Implement improvement programs: Prioritize among potential conversion improvement opportunities, and build alignment with different cross-functional teams who own respective initiatives. Implement the initiatives via structured and regular Value Creation Programs
Data-Driven Forecasting and Budgeting: Utilize historical data, current trends, and predictive analytics to forecast future conversion trends, and develop a Conversion Alerting System (working with Analytics team). This will aid in making informed decisions and preparing for market shifts. This role will play a focal role in forecasting conversion for annual budgeting but also for specific trade plan events e.g. smart week, black week, X-mas, etc.
Support Product Decisions: Work closely with our Product and Tech teams, ensuring that any new feature launches have a positive impact on conversion. Assess the impact of feature launches on conversion at overall level, as well as by channel, customer segment etc.
Category-Level Conversion Management: Analyze conversion specific to each product category. Tailor strategies to match category needs, ensuring targeted conversion improvements for each category.
We are looking for people who have
Strategic Thinking: Ability to conceptualize and implement overarching conversion improvement strategies that align with business goals and the dynamic e-commerce market.
Analytical Skills: Capable of analyzing vast amounts of data to extract meaningful insights and make important business decisions. Proficiency in a range of analytical tools including Google Sheets, Google Studio, Turnilo, and Tableau for data analysis and visualization. General knowledge of Big Query is a plus.
Functional knowledge: Familiarity with e-commerce platforms is a plus.. Previous experience managing conversion improvement programs is a plus. Experience of working with product / tech teams is also a plus.
Competitive Analysis: Ability to assess the market, identify competitors' strategies, and benchmark our performance to stay ahead.
Communication Skills: Capable of clearly conveying strategies, insights, and results to both technical and non-technical stakeholders. Knowledge of English (C1 level) is required.
Collaboration: Ability to work seamlessly with various departments, from marketing and commerce to product/tech teams, ensuring aligned and synergistic strategies
What we are offering
A hybrid work model. Well-located office in Warsaw (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)
A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)
English classes that we pay for related to the specific nature of your job
Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise
Team tourism, training budget and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)
If you want to learn more, check it out for yourself
