Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.
We're looking for a Senior Manager, Commerce Media- Europe to join our expanding European Digital Commerce team. The ideal candidate will be a versatile media expert who specializes in building best-in-class retail media strategies and plans for CPG brands.
PRIMARY RESPONSIBILITIES:
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Strong experience of how to build and flawlessly execute best-in-class retail media campaigns onsite across Amazon and Retailer platforms.
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Work with our Clients to develop a Retail Media strategy and in turn support by guiding the search & DSP team with clear strategy and direction.
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Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.
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Work hand in hand with the search team to streamline client communications, sharing best practice and feedback directly to our clients.
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Support with developing retail strategy, client media mix, and budget allocations.
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Work with internal and external stakeholders to take ownership of budget allocation and tracking, invoicing queries and reporting and meeting cadence.
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Partner with our global leads to drive global best practice and alignment.
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Have clear understanding of campaign set-up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams.
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Help manage team workflow, training, and internal project reviews.
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Report back on campaign performance. Collaborate with vendor and search team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.
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Vet and keep up to date with Retail Media Network partners to develop strategic relationships and unlock opportunities to drive growth for our clients.
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Keep up to date with Retail Media trends, invocation and emerging channels and platforms sharing opportunities with client and internal teams.
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Reports to VP Digital Commerce, Europe. No immediate direct reports.
SKILLS NEEDED:
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5+ years of experience in retail search space with previous Amazon experience
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Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
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Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
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Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
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Google Suite Experience (Google Sheets, Docs, Slides)
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Retail media buying or planning experience on one or more of the following platforms is required – Amazon, Criteo or Citrus Ads or in house at a Retail Media Network or agency. (With knowledge including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.)
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Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
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Adept and analyzing results, synthesizing data, drawing out insights and implications and developing insightful and actionable recommendations.
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Ambitious self-starter who takes ownership of and great pride in his/her work.
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Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
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Dynamic personality able to effectively engage and influence a variety of audiences including senior clients.
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Creative and strategic thinker who gets excited about taking on and solving complex challenges.
Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.
Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
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