Senior Manager, Campaign Marketing (ABM)

Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform. Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams around the globe, many of which are in the Fortune Global 500, such as PwC, KPMG, Abbott, etc. Katalon is recognized as a top automation tool by prestigious review sites, such as G2, Gartner, Capterra, and IT Central Station. 

JOB DESCRIPTION:

As a Sr Manager, Campaign Marketing at Katalon, you will take ownership of demand generation efforts, focusing on Enterprises-driven campaign management including change management within account-based and signal-based marketing to drive measurable impact. Your role will require strategic thinking, adaptability, and cross-functional leadership to create and implement transformative marketing campaigns tailored to dynamic business needs. Your responsibilities will include:

ABM Campaign Strategy and Execution

• Develop and implement data-driven ABM strategies tailored to various sales segments and territories.
• Lead team of three in executing signal-based marketing campaigns focused on high-value accounts and buyer intent signals.
• Adapt campaign frameworks to address market trends, competitive pressures, and customer insights.
• Manage multi-channel demand generation campaigns, including creative content, email nurturing flows, and sprint planning.

Collaborative Partnerships

• Work closely with global sales and marketing teams, to create account-focused playbooks for 1:Few and 1:Many engagements.
• Collaborate with outbound prospecting, inbound lead follow-up, nurturing, event engagement, and meeting setting to accelerate pipeline growth and bookings. 

Performance Analysis and Documentation

• Deliver actionable insights and recommendations through regular performance reporting.
• Maintain clear, accessible documentation of campaign processes and strategies for cross-team use.

Marketing Automation and Analytics

• Develop data-driven marketing strategies and integrated campaigns to engage key contacts at target accounts, driving and accelerating sales opportunities.
• Build and manage signal-driven email nurturing workflows in tools like HubSpot to engage and convert high-quality accounts.
• Continuously iterate and optimize campaigns based on data and analysis of ABM performance.

PERFORMANCE INDICATORS:

• Average time to close for accounts within the ABM strategy compared to firmographic lookalike accounts.
• Average deal size of closed-won deals within the ABM strategy.
• Account penetration: number of touchpoints to close.
• Increased opportunities per company within the ABM strategy.
• Percentage of Marketing Qualified Leads converting to Account Qualified Opportunities.

Requirements

Experience and Change Management Expertise

• 4+ years of experience in managing multi-channel marketing campaigns, particularly in account-based and signal-based marketing.
• 3+ years of experience managing marketing teams. Remote team management experience is a major plus.

• Proven track record in leading change-driven marketing initiatives that align with business objectives.

Skills and Technical Expertise

• Proficiency in marketing automation tools (HubSpot preferred) and CRM platforms (Salesforce preferred).
• Strong knowledge of A/B testing, experimental design, and campaign analytics, with experience in attribution reporting a plus.

Project Management and Collaboration

• Demonstrated ability to manage complex, intersecting projects with evolving priorities and strict deadlines.
• Exceptional communication and organizational skills to foster alignment across teams and adapt to dynamic environments.
• Experience working in a multi-national environment, capabilities to work with teams across the world.

Industry Knowledge

• Experience in B2B software marketing, ideally within the test automation or SaaS space.
• Familiarity with Katalon tools and a willingness to learn and align strategies with the company’s solutions.

Adaptability and Values Alignment

• Flexibility to thrive in dynamic, fast-paced environments and contribute to a culture of continuous improvement.
• Commitment to Katalon’s mission of empowering teams through data-driven, customer-focused marketing efforts.

Benefits

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it. Take a better look below!

• Competitive Pay & Bonuses: We believe in rewarding great work! You'll receive an attractive salary package plus performance bonuses to help you meet your financial goals.
• Your Health & Happiness Matter: Take care of yourself with our comprehensive health coverage, flexible work options, and generous time off. We understand that life happens outside of work too!
• Location-Tailored Benefits: Enjoy a complete benefits package designed specifically for your country, giving you the best coverage where you live.
• Everything You Need to Succeed: Work with top-of-the-line equipment and enjoy modern facilities, plus helpful allowances to support your work setup.
• A Place Where You Belong: Join our worldwide family where we celebrate what makes each of us unique. Here, everyone has a voice and equal opportunities to shine.
• Room to Grow & Thrive: Your success is our success! We foster a trust-based culture where you can develop your skills, take on new challenges, and be recognized for your achievements.

Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.