TL;DR
Your main focus: building amazing property lifecycle journeys for Trade Me Property to help Kiwi on their property journey. You will succeed through experimentation, innovation, creativity, a positivity, great communication and attention to detail.
FYI: We have a flexi working policy and connect in person in the office on Monday and Wednesday.
You have: Minimum 4 years' experience in an automation or email marketing role.
At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.
We have an opportunity for a Senior Lifecycle Specialist to join our awesome Property Marketing team. Utilising your knowledge of consumer behaviour and insights derived from our expansive data set you'll develop, manage and deliver amazing consumer communications that help drive audience growth and retention across Trade Me Property (and Homes).
Here's what you can expect from this role:
* Work closely with Property Marketing, Product, Martech and Analyst teams to create journeys for our key customer segments with clear communication plans.
* Based on customer understanding and data, create and send targeted automated and dynamic communications across the following platforms: email, push notifications, in app notifications and content cards
* Using great research and writing skills, and working closely with the wider marketing team, designers and automation analysts you will develop, design, write and execute lifecycle marketing campaigns to a market leading level.
* Regularly review the performance of new and existing lifecycle campaigns to see how they can be further improved.
* Maintain a continuous focus on test and learning with clear hypothesis and testing plans
* Become a proficient user of Braze and understand how we can use the platform to create relevant and data driven messages. Keep across enhancements to the platform and share those across the team.
* Ensure our communications are compliant with anti-spam legislation and ensure our members are not over contacted or receiving conflicting messages.
What you will bring to our team:
* Experience in email campaign development, execution and delivery. A focus on automation emails is a bonus.
* Previous Experience working in a Marketing Automation platform. Braze would be a big advantage, but is not mandatory.
* The ability to use data to create and assess customer engagement and lifecycle nurture programmes.
* Commercial nous, with a desire for results and reporting.
* Strong written and verbal communication as you'll be writing content for our engagement programmes.
* Excellent organisation and time management skills, demonstrating high levels of initiative.
* Roadmap planning and prioritisation based on high impact.
* Energy and collaboration with a strong focus on teamwork.
We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.
Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.
