Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. Visit
www.prodigygame.com to learn more.
With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. All with teacher and parent tools to support their learning in class and at home.
The Lifecycle Communications Manager is a program lead and pivotal in developing and leading strategies that effectively engage audiences, enhance monetization, and improve retention metrics. Their focus lies in developing and executing integrated customer marketing campaigns, and instituting advanced customer lifecycle journeys, with a focus on highly personalized, data lead triggers. They play a key role in fostering collaboration among teams, managing projects and introducing innovative solutions to achieve customer marketing KPI goals.
Please note that this is an 18-month contract with an opportunity for extension and/or for this role to convert to permanent.
Your Impact
- Leverage data and insights to conceptualize and propose marketing program that drive the highest results
- Lead CRM marketing and communications strategies with a strong discipline on marketing measurement, analysis and data-driven decision making
- Responsible for reporting on channel-specific KPIs such as web and email engagement
- Develop programs, sophisticated multi-touch campaigns, and automated journeys based on customer segments, seasonal needs, and market trends
- Maintain and evolve the Engagement communications calendar
- Manage and facilitate program offers and campaigns, from ideation, build and production (including any issues/defects)
- Build the marketing strategy to increase customer value proposition
- Responsible for leading key customer growth and engagement strategies (engagement & retention) that achieve program Key Performance Indicators
- Work with internal and external partners on program objectives to ensure initiatives are set up so the objectives can be measured at completion
About You
- You’re tech-savvy! Experience in adopting and executing in new technologies like email platforms, CDPs and analytics tools.
- Experience leading the delivery of email marketing campaigns in a B2C or B2B environment, delivering in-app push notifications and/or SMS campaigns
- Can translate product value propositions into compelling sales pitches to re-engage users or drive conversions
- You become a subject matter expert for the products you support
- Embody Prodigy's values: Driven to do what's best for the user, lead with a radically candid mentality, seek learning experiences, and demonstrate accountability
- 5+ years in an email marketing/CRM/Lifecycle marketing role
Bonus Points
- Experienced in Braze or like platform with experience in creating emails and journeys and can leverage HTML coding capabilities
- Experience reading & editing through HTML and CSS
- A degree, diploma or certification in Marketing, Communications or equivalent
- Experience within the education space
Interview Process
- We're excited to learn about you and your skills. Here is what you can expect during this interview process!
- 45 minute chat with the Recruiter
- 60 minute conversation with the Hiring Manager
- 60 minute interview with team members
- 60 minute Braze Live Assessment
Working At Prodigy
- Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.
- Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.
- We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.
- It’s not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out here.
- #LI-Hybrid
Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at
[email protected], and we will work with you to meet your needs.
