The role
As the Senior International ATL Broadcast Marketing Manager (m/f/x) at HelloFresh SE, you will play a key role in scaling our TV and offline customer acquisition channels. You will manage increasingly substantial budgets and contribute significantly to the Paid Marketing strategy, driving growth, scale, and expansion. Your efforts will have a direct, high-impact influence on overall business development.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
- Developing and managing the domain strategy across multiple channel disciplines: linear TV, digital TV (SVOD, BVOD, CTV/OTT), (D)OOH, linear/digital Radio and further ATL touchpoints, e.g. digital
- Integrating channels such as YouTube/Meta into ATL strategy that are optimized towards reach building/maximizing
- Managing the ATL campaign management across 15 markets, for both core brand and verticals: DACH, GB, BENELUX, FR, SE, DK, NO, AU, NZ, IT, ES
- Drive innovation and develop new strategic growth approaches with clear action plans and outcomes to expand and diversify channel activities. Foster innovation in the offline marketing area by adopting and scaling new channels
- Prepare clear campaign reports and presentations with responsibility for KPI-based evaluation and optimization (close collaboration with the Marketing Analytics, Market Research and Consumer Insights department for deeper insights).
- Build and manage relationships with media sales houses, vendors, and agencies, oversee commitments, negotiate rates, and identify the highest leverage areas.
- Constantly challenge and optimize the ongoing setup for continuous process improvements (e.g., optimize/automate reporting and communication processes for a more streamlined workflow).
- Continuously scope market and channel innovations as well as potential opportunities, and build agency and partner networks in both existing and new HelloFresh countries.
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What you’ll bring
- You have completed university studies in marketing, media, economics, communication science or in a similar field. Fluency in English is essential, any further languages are a plus
- You have established 3-4 years in Offline Marketing with advanced experience in media strategy, inventory buying and planning processes, specifically linear TV within international markets (GSA, BENELUX, UK, AU, NZ, SE, DK, NO, FR, ES, IT). It is an advantage having further market experience.
- You have strong analytical skills with a proven ability to leverage data and consumer research to shape strategies and maximize ROI within a data-driven approach.
- You are characterized as being an open-minded, positive, enthusiastic, inspiring, result-oriented individual with the ability to work in a very fast-paced environment combined with a high degree of self-initiative, readiness for action and a hands-on-mentality.
- Strong communication, time, project and stakeholder management skills and team spirit complete your profile
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
