May Mobility is transforming cities through autonomous technology to create a safer, greener, more accessible world. Based in Ann Arbor, Michigan, May develops and deploys autonomous vehicles (AVs) powered by our innovative Multi-Policy Decision Making (MPDM) technology that literally reimagines the way AVs think.
Our vehicles do more than just drive themselves - they provide value to communities, bridge public transit gaps and move people where they need to go safely, easily and with a lot more fun. We’re building the world’s best autonomy system to reimagine transit by minimizing congestion, expanding access and encouraging better land use in order to foster more green, vibrant and livable spaces. Since our founding in 2017, we’ve given more than 300,000 autonomy-enabled rides to real people around the globe. And we’re just getting started. We’re hiring people who share our passion for building the future, today, solving real-world problems and seeing the impact of their work. Join us.
Job Summary
As the Integrated Marketing Manager, you will be tasked with driving commercial objectives through successful concepting, pitching and activation of unique marketing strategy, planning and campaigns. Sitting within the Marketing organization, the Integrated Marketing Manager will be empowered to work cross functionally, ensuring Marketing and Commercial teams are working in lockstep to deliver exciting and meaningful content true to the May brand while also optimizing results that drive the business forward. This role will work in close partnership with counterparts across the organization, developing and sharing best practices to grow the business. Success in your role means that the May story is clearly articulated to prospective customers, investors, and employees.
Essential Responsibilities
- Collaborate with Marketing, Commercialization and Strategy teams to understand business goals and strategies, market sizing and insights, and product/service positioning
- Develop a deep understanding of our brand health, consumer personas, mindsets, attitudes, values and behaviors across May Mobility’s audiences, products and services
- Integrate customer insights and relevant brand trends into our brand strategy and creative output
- Play an active role in delivering the brand experience, voice, and visuals across all marketing channels
- Support brand strategy development and associated content to anchor our brand in the market, and inform brand activation throughout the customer journey
- Guide content strategy and messaging architecture of advertising, landing pages, websites, emails, collateral, and other external-facing assets that support commercialization goals
- Develop and execute end-to-end brand campaigns; craft strategic briefs that inspire brand-defining work
- Track and report how our brand performs and present insights and recommendations to improve brand health
- Analyze, monitor and report on the competitive landscape to determine where our brand and products fit over time, where to target consumers and how to have the greatest impact for our brand and business
- Inform and inspire the creative process by working cross-functionally with our internal teams and guiding external agency activities
Skills and Abilities
Success in this role typically requires the following competencies:
- A brand visionary who excels in practical implementation
- Ability to think strategically and also be a doer
- Successfully works cross functionally with key stakeholder including product, autonomy, business development, legal and supply chain
- Comfortable with MarTech including Hubspot, Asana, Google Ad Suite. Video editing knowledge is a plus
- Select and manage agencies including digital marketing, video and photography
- Marketing operations ensuring website, data flow and deadlines are managed and met for the team
Qualifications and Experience
Candidates most successful in this role typically hold the following qualifications or comparable knowledge or experience:
Required
- Bachelor's degree in Marketing, Communications, or Business preferred
- 7+ years related experience in similar role
- Demonstrated digital and content strategy experience, including omni-channel marketing
- Demonstrated ability to plan, multi-task and prioritize, work deadlines and problem-solve
- Demonstrated teamwork, communication (written and verbal), and organizational skills
Desirable
Physical Requirements
- Standard office working conditions which includes but is not limited to:
- Prolonged sitting
- Prolonged standing
- Prolonged computer use
Travel required? - Minimal: 1%-10%
Posted salary range is based on geographic location in Michigan and can vary by state.
Benefits and Perks
- Comprehensive healthcare suite including medical, dental, vision, life, and disability plans. Domestic partners who have been residing together at least one year are also eligible to participate!
- Health Savings and Flexible Spending Healthcare and Dependent Care Accounts available.
- Rich retirement benefits, including an immediately vested employer safe harbor match.
- Generous paid parental leave with immediate eligibility as well as a phased return to work.
- Flexible vacation policy in addition to 18 paid company holidays.
- Total Wellness Program providing numerous resources for overall wellbeing
Don’t meet every single requirement? Studies have shown that women and/or people of color are less likely to apply to a job unless they meet every qualification. At May Mobility, we’re committed to building a diverse, inclusive, and authentic workforce, so if you’re excited about this role but your previous experience doesn’t align perfectly with every qualification, we encourage you to apply anyway! You may be the perfect candidate for this or another role at May.
Want to learn more about our culture & benefits? Check out our website!
May Mobility is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, genetics or any other legally protected basis. Below, you have the opportunity to share your preferred gender pronouns, gender, ethnicity, and veteran status with May Mobility to help us identify areas of improvement in our hiring and recruitment processes. Completion of these questions is entirely voluntary. Any information you choose to provide will be kept confidential, and will not impact the hiring decision in any way. If you believe that you will need any type of accommodation, please let us know.
Note to Recruitment Agencies: May Mobility does not accept unsolicited agency resumes. Furthermore, May Mobility does not pay placement fees for candidates submitted by any agency other than its approved partners.
