About Popsa
We have the backing of some excellent investors. Our native iOS and Android apps are available in 12 languages – attracting more than 5 million users to date – and we ship to 50 countries around the world. Only 15% of Popsa’s revenue comes from the UK (France is our top market whilst the US is our fastest growing).
People come to us to create photobooks and other products, but what we really do is help them process their lives and relationships through reflection on their photos.
Our ambition is to be a space to explore all of life’s moments and the emotions that come with them – not just the highlights. So holidays, but also lazy days and sad days too. We believe the more you reflect, the better you understand yourself and your connections with others.
We’re developing an AI-driven platform that effortlessly generates personalised content based on the data contained in photos, removing countless anxieties usually associated with creative tasks and empowering everyday people with professional storytelling techniques for the first time.
Founded in 2016, we’ve already built an award-winning app that’s made printing your memories so easy and accessible that anyone can do it. As a result, we receive 20,000 orders every week.
However, behind the scenes we’re building the next generation of automatic products – an order of magnitude more sophisticated than what you see today.
Mission for the role
As the Senior Influencer Marketing Manager, your mission is to oversee Popsa’s global influencer marketing strategy, driving brand awareness, engagement, and customer acquisition through authentic, creative partnerships with influencers. You will be responsible for building a scalable influencer marketing program that aligns with Popsa’s growth goals and resonates with diverse audiences across multiple regions.
What success looks like in your first 6 months
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Strategic Contribution: Developed and implemented key aspects of a global influencer marketing strategy that aligns with business objectives and drives measurable outcomes.
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Partnerships Established: Onboarded a network of impactful influencers across various platforms and regions, resulting in increased brand visibility and engagement.
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Cross-Functional Collaboration: Worked closely with social, content, and acquisition teams to ensure influencer campaigns are integrated and aligned with overall marketing efforts.
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Performance Tracking: Helped establish metrics and KPIs for influencer campaigns, using data to refine strategy and ensure alignment with business goals.
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Innovation in Campaigns: Supported the launch of creative and innovative influencer campaigns that resonate with audiences and drive customer acquisition.
What you bring to the team
- 3+ years of experience in influencer marketing or social media management.
- A strong understanding of influencer marketing trends and best practices.
- Experience managing influencer partnerships and executing campaigns across multiple platforms.
- Strong organisational skills with the ability to manage multiple campaigns simultaneously.
- Excellent communication skills, with the ability to build and maintain strong relationships with influencers.
- Analytical skills with experience using data to inform decisions and optimise campaigns
- Experience in the consumer tech or eCommerce space.
- Knowledge of influencer marketing tools and platforms.
- A creative mindset with experience in content ideation and collaboration with influencers.
Your responsibilities
- 4+ years of experience in influencer marketing, with a proven track record of managing and executing impactful campaigns.
- Deep understanding of influencer marketing trends, platforms, and best practices.
- Experience building and maintaining relationships with influencers, agencies, and talent managers.
- A strategic mindset with the ability to think big picture while executing at a detailed level.
- Strong analytical skills with the ability to measure and optimise campaign performance.
- Excellent communication skills, with the ability to present strategies and insights to internal stakeholders.
- A solid network of influencers across key regions, including the US and Europe.
- Experience in the consumer tech or eCommerce space.
- Knowledge of influencer marketing tools and platforms to help scale campaigns effectively.
Your responsibilities
- Help shape and execute Popsa’s global influencer marketing strategy, ensuring alignment with overall business goals.
- Build and manage relationships with influencers, agencies, and talent managers to ensure successful, authentic partnerships.
- Oversee the execution of influencer campaigns across multiple channels and regions, ensuring consistency with Popsa’s brand voice and values.
- Collaborate with social, content, and acquisition teams to ensure influencer marketing is integrated across all touchpoints.
- Use data and analytics to track influencer campaign performance, generating insights and making recommendations for optimisation.
