Senior Growth Strategy Manager (Hybrid- 1 to 3 days onsite per week)
Overview:
The Senior Growth Strategy Manager will play a key role in driving the growth and success of the Weedmaps marketplace by iteratively devising and executing strategies to improve conversion performance on the customer journey. By leveraging background experience in growth, digital marketing, product, product marketing or related areas, the Senior Growth Strategy Manager will develop hypotheses, define experiments, and collaborate with cross-functional teams to drive measurable improvements in B2B customer conversion rates and marketplace efficiency.
The impact you'll make:
- Develop and execute growth strategies: Formulate and validate growth hypotheses, devise and execute initiatives and experiments, to improve conversion performance, streamline the customer journey, and drive growth loops/flywheels on the supply side of our marketplace app.
- Identify key areas of opportunity and develop action plans to drive supply-side growth (activation, retention, and monetization). Concurrently incentivize supply-side partners to take actions that positively impact the demand-side of the marketplace.
- Conversion rate optimization (CRO): Analyze and optimize the conversion funnel on the supply side, focusing on key stages including onboarding, activation, and conversion. Utilize data-driven insights and experimentation to improve conversion rates and drive efficiency.
- User experience optimization: Work with product, design, and engineering teams to enhance the user experience on the supply side. Identify pain points, streamline processes, and implement improvements to increase engagement and drive conversion performance.
- Cross-functional collaboration: Collaborate closely with product, marketing, sales and operations teams to align growth strategies with product enhancements, marketing campaigns, sales and operational improvements. Provide insights and feedback on product roadmap prioritization based on growth strategy needs.
- Data analysis and performance tracking: Monitor and analyze key performance metrics related to conversion rates, customer journey efficiency, and supplier growth. Utilize data-driven insights to identify trends, opportunities, and areas for optimization. Generate reports and provide actionable recommendations to stakeholders.
- Experimentation and iteration: Drive a culture of continuous experimentation, testing, and learning by iterating on growth hypotheses, messaging, user experiences, and conversion optimization initiatives.
- Stay informed on marketplace trends: Stay up to date with the latest trends, best practices, and emerging technologies relevant to two-sided marketplaces, B2B SaaS, and the legalized cannabis market. Apply relevant insights to enhance growth strategies and maintain a competitive edge.
What you've accomplished:
- 8 - 10 years of experience in growth, digital marketing, product marketing, product or similar roles, preferably within B2B SaaS or online marketplaces.
- Demonstrated experience in developing and executing growth strategies, optimizing conversion funnels, and streamlining user experiences.
- Proven track record of driving quantified improvements to key customer journey, conversion funnel and marketplace performance metrics
- Familiarity with A/B testing methodologies, experimentation frameworks, and user research techniques.
- Hands-on understanding of app-integrated marketing and data technologies that can be applied to execute growth experiments. Familiarity with Intercom or similar tools very helpful.
- Strong analytical skills and experience with data-driven decision-making in a SaaS or Marketplace context. Proficiency in using app analytics tools such as Amplitude, Heap or Mixpanel.
- Excellent communication and collaboration skills with the ability to drive efforts across marketing, product, data, engineering, sales and operations teams
Bonus Points:
- Understanding of the legalized cannabis industry, market dynamics, and supplier needs.
- Bachelor's degree in economics, business, marketing, engineering or a related field (advanced degree preferred).
The base pay range for this position is $128,000 - $141,000 per year
2024 Benefits for Full-Time, Regular Employees:
- Physical Health benefits: Medical, Dental & Vision:
- Employee - employer paid premium 100%
- Company contribution to a HSA when electing the High Deductible Health Plan
- For plans that offer coverage to your dependents, you pay a small contribution
- Mental Health benefits:
- Free access to CALM app for employees and dependents
- Employee Training
- Mental Health seminars and Q&A sessions
- Basic Life & AD&D - employer paid 1x salary up to $250,000
- 401(k) Retirement Plan (with employer match contribution)
- Generous PTO, Paid Sick Leave, and Company Holidays
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings - including a company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Family planning/fertility
- Identity theft protection
- Legal access to a network of attorneys
- Paid parental leave
Why Work at Weedmaps?
- You get to work at the leading technology company in the cannabis industry
- You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
- You get an opportunity to shape the future of the cannabis industry
- You get to work on challenging issues in a collaborative environment that encourages you to do your best
- You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
- Generous PTO and company holidays
- Numerous opportunities and tools to learn and grow your professional skills
- Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
About Weedmaps:
WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
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Our recruiters will always communicate with candidates through an @weedmaps.com email address.
- Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
- If you are interested in a role at Weedmaps, please apply through our established channels.
If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
