Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we’re a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.
How you’ll make an impact
- Audience growth: Develop and execute integrated campaigns to increase the number of benefits members through our partner network.
- Acquisition funnel optimisation: Monitor, analyse, and optimise the entire acquisition funnel to ensure high conversion rates and seamless customer experience.
- App activation and engagement: Design, launch, and manage campaigns across multiple channels to increase app adoption rate and ongoing app engagement.
- Partner opportunities and optimisation: Identify and develop new opportunities for partners to improve benefits adoption with their employers, working closely with sales, product, and partnership teams to create compelling value propositions and marketing strategies.
- Data-driven decision making: Use data analytics to measure performance, identify opportunities for improvement, and optimise the sales funnel for maximum impact.
- Testing and experimentation: Implement A/B testing and other performance experiments to improve messaging, channel effectiveness, and overall campaign results across various segments.
What we’re looking for
- 8+ years in growth marketing with core responsibility for commercial, growth outcomes
- Strong understanding of performance marketing channels, including email marketing, paid search, social media advertising, and app marketing.
- Highly technical with the ability to communicate effectively with product and engineering teams.
- Experience in funnel optimisation, and conversion rate optimisation.
- Analytical mindset with the ability to interpret data and make informed decisions to improve performance.
- Exceptional project management skills, with the ability to work cross-functionally and manage multiple priorities.
- Exceptional communication and collaboration skills, with the ability to work effectively with internal teams and external partners, and a strong preference for clear, concise documentation.
More reasons why you’ll love working at MYOB - Flare
🎯 Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team!
🎯 Our partnership with Smiling Mind helps support the wellbeing of our team members and customers
🎯 Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment
🎯 A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more!
🎯 Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
🎯 Access to best-in-class discounts and vouchers from leading retailers, and a lot more.
We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.
Flare is an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply!
Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At Flare we believe that the right hire is someone who makes an addition to our culture. Moving to ‘Culture Add’ means adding team members who not only value Flare's workplace culture, but also bring an aspect of diversity that positively contributes to our workplace.
So, if you’re excited about this role, or about Flare, we’d love to hear from you!
