Senior Growth Marketing Manager

About the role:

We are looking for a creative, impact-driven senior growth marketer to join the team to help us acquire new customers. The right candidate is a strategic thinker who is excited to optimize the marketing and sales funnel and find new avenues for growth. This role is key to the growth of the business and to Samsara's success.

This is a remote position open to candidates residing in Canada.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role, you will: 

• Acquire customers through digital channels and be directly responsible for helping the company meet its growth goals
• Optimize the entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline
• Be a business owner for your channels: manage budgets and forecasts, measure performance, and optimize for results
• Support new areas of growth for the company by launching channels and campaigns for new geographies, product lines, and industries
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 6+ years of experience in an analytical role at a high growth technology company, with at least 4 years of digital lead generation experience
• Optimize the funnel for pipeline generation and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages 
• Be a business owner for your channels: manage budgets and forecasts, measure performance, and optimize for results
• Previous experience directly managing Google Ads for lead generation
• Proven experience delivering on pipeline generation targets at scale, managing a 7+ figure annual budget within spend efficiency thresholds
• Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels
• Experience working cross-functionally with sales, product, and marketing teams to launch and optimize lead sources tailored to specific products and regions
• Bachelor's degree or foreign equivalent, ideally in economics, mathematics, finance, or other quantitative field

An ideal candidate also has:

• Expertise in Google 
• Experience working cross-functionally with data engineering teams to optimize machine learning bidding models
• Strong proficiency with Salesforce and BI tools like Looker/Tableau
• Experience across a wide variety of ad platforms in a B2B context
• SQL proficiency and experience with BigQuery/Databricks