Senior Growth Marketing Manager (Menopause)

We are looking to hire an experienced Growth Marketing Manager to help drive the growth of the Menopause Category within MANUAL.

This is a new category and one which we’re incredibly excited about. Our Menopause category operates under the brand Menopause Care - led by the founder Dr Naomi Potter. Dr Potter has built a strong organic brand which we want to develop and capitalise on. A successful person in this role will expand our organic reach in Menopause and deliver a sustainable growth engine for menopause.

This role will report into our Head Of Growth, who is based in London and works in person 3-5 days per week. You will have all the resources and coaching necessary to succeed at MANUAL, allowing you to experience significant personal growth in order to accelerate your career. We believe this role is particularly exciting for someone who is very creative, and wants to build new channels from 0-1.

This is an ideal role for someone who wants to challenge themselves in a fast-paced environment and join a passionate, driven and fun team. Here, you will have the opportunity to manage big budgets and to use your own initiative to follow up on the growth ideas that you have in order to hit the targets that have been set.

We’re looking for someone who has a laser focus on getting stuff done and prioritising. There’s going to be a lot of stuff we could try in Menopause - this role will define where we focus our growth resources. If you are a self-starter who is looking to accelerate their career and enjoys problem-solving then this is the ideal role for you!

RESPONSIBILITIES

• Own and define the experimentation roadmap for growth in the category, this could include (but is not limited to):
  
  • Testing community building
    
  • Developing content across multiple channels
    
  • Driving marketing to specific clinic locations
    
  • Developing a WOM / referral strategy
    
  • Influencer marketing
    
• Take ownership of performance within your projects and campaigns, analysing data, exploring new opportunities, implementing tests and making ongoing optimisations. The idea for this role is that you will move into managing growth holistically for one of our major categories e.g. Hair loss, weight loss etc.
• Own the delivery of an ambitious content plan from a Growth perspective, to improve SEO for Menopause Care. This includes hiring and managing freelance content producers where relevant, and collaborating with our Clinical team to make sure all content is medically reviewed for accuracy.

• Ideate test hypothesis within the channels that you participate in - landing pages, creative, ad copy, bid strategies, pricing etc.

• Ideate and create performance creative briefs for paid social channels.

• Test and own new channels that we don’t currently invest in.

• Forecast spend and acquisition volume within your areas of responsibility.

• Manage budgets to drive maximum returns for the business, in line with target KPIs.

• Stay up to date with updates to advertising platforms and industry trends, sharing your learnings with the wider team.

• Build, manage and execute tests from performance roadmaps

• Collaborate with the rest of the UK, the category manager, the product manager and the Menopause Care team to understand our customer's needs & behaviours and to translate these insights into landing page tests, creative tests, new channel tests etc.

• Build relationships with external vendors (e.g. Google, Meta, Podcast, TikTok etc.) to understand best practice, new features and campaign improvement opportunities.