At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.
We are looking for an experienced, ambitious and results-driven marketer who can help lead our growth marketing programs for LinkedIn Talent Solution in France. Partnering closely with our broader French Marketing (Product, Field and Brand) and Operational Marketing teams, you will need to balance strategic thinking with tactical execution to own a customer acquisition in France.
We are looking for somebody who can develop creative and impactful programs through multiple channels to expand audience reach, shift key perceptions and increase purchase intent. Besides bringing deep expertise in demand generation, you will need to prioritize objectives, manage cross-functional relationships with marketing, operations, PMM, sales and agency partners, and leverage key insights to drive awareness and demand with our recruitment audiences.
Given strategic importance to LinkedIn, we are looking for someone who has strong communication and presentation skills. You will be required to regularly present to senior executives and influence in a matrixed organization.
Responsibilities
Develops audience-first and market-led creative insights and best practices that inform campaign and creative development
Continually measure, monitor and drive improvement in program approaches; employ industry and market best practices and look for opportunities to increase effectiveness and efficiency
Partner closely with key stakeholders across Growth Operations, Brand Marketing, Product Marketing, Field Marketing and Sales Development to define goals and create holistic and integrated paid brand campaigns and strategies
Forge strong partnerships with our creative agency, guiding the creative production process and ensuring that production runs smoothly, on time, and on budget.
Efficiently project manages multiple work streams; regularly communicate progress to stakeholders
Present regularly on program performance and learnings to Global Marketing Leadership and Sales stakeholders
Qualifications
Qualifications
Basic Qualifications
BA/BS degree or equivalent experience
6+ years marketing experience at an agency or in-house/corporate
Fluent in French and English
Preferred Qualifications
French B2B or technology marketing experience
Passion for SaaS solutions, software, tech or B2B internet products
Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively
Experience with demand generation programs and managing pipeline in coordination with Sales Development and Sales
Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals
Ability to work in a fast-paced, result-based environment - successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results
Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and paid media marketing
Scrappy, ‘team player’ mentality, with a strong ability and interest in both thinking strategically and living in the details of execution
Experience operating successfully and driving results in a globally matrixed organization. The candidate will be required to influence local and global§ stakeholders.
Suggested Skills:
Strategic Leadership
Creativity
Stakeholder Management
Data Driven
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