Senior Growth Marketing Manager

Marketing at Brex

The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers — across Revenue Marketing, Product Marketing, and Brand Marketing — are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, Business Development, and Design teams to show our prospects and customers how we can help them reach their full potential.

What you’ll do

As the Senior Growth Marketing Manager, your core objective will be to develop strategy, campaign planning, execution, and measurement of paid search advertising campaigns that drive revenue for Brex. You will focus on evaluating and improving the paid search advertising campaign and channel mix across the buyer’s journey to drive optimal conversions for our sales funnel. The ideal candidate is someone who can both develop a holistic strategy and execute by working cross-functionally to drive optimal results. 

Where you’ll work

This role will be based in our New York City office. You must be willing to work in office at least 2 days per week on Wednesday and Thursday, starting the week of January 6th, 2025. Employees will be able to work remotely for up to 4 weeks per year, for a minimum of one week at a time.

Responsibilities

• Define and manage paid search campaign strategy to achieve paid acquisition targets and lower customer acquisition costs
• Own operations, optimization, and execution across all paid search ad channels (Google Ads, Bing Ads, etc) to deliver against pipeline creation (growth) and ROI (quality) goals for the business
• Test and optimize on a per-channel basis to improve search ad campaign performance
• Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Brex leverages paid search ad channels to the fullest extent
• Drive initiatives on performance-driven CRO through ads and landing page experiences
• Partner with Demand Generation, SDRs, and Sales on initiatives to improve lead-to-opportunity conversion
• Develop strategies for testing, optimizing, and scaling successful ad campaigns 
• Understand the full buyer’s journey and proactively consider how growth marketing can support at every stage in the journey through paid digital ad channels
• Analyze, communicate, and present results of paid search campaigns to cross-functional stakeholders

Requirements

• Proven experience in B2B SaaS performance marketing, digital marketing, or growth marketing role - 5+ years preferred
• Strong business acumen with demonstrated success implementing paid digital performance media channels, specifically SEM
• Experience with other channels such as paid social, programmatic display, YouTube is a plus
• Fluency with digital ad channel data, metrics, measurement, and analytics
• Solid understanding of experimentation, A/B testing, and basic SQL
• Ability to lead multiple initiatives and deliver under tight deadlines
• Experience building strong rapport and partnership with Demand Generation, MOPS, GTM Ops, SDRs, and Sales
• Product-led growth experience is a plus
• Must be willing to work in office 2 days per week on Wednesday and Thursday

Compensation

The expected salary range for this role is $126,560 - $158,200. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.