Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we’re a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.
In this role, you will design and execute growth marketing programs to drive lead generation for Flare’s consumer portfolio, and increase conversion rates for our range of financial services and products.
This role is ideal for a creative, analytical customer-focused growth marketer who thrives in a fast-paced environment and is passionate about driving revenue and optimising customer journeys through data-driven marketing efforts. If you’re ready to make an impact, we invite you to apply for the role of Senior Growth Marketing Manager, Benefits & Marketplace.
How you’ll make an impact
- Lead generation: Develop and implement multi-channel campaigns to drive high-quality enquiries across a range of financial services and products from our engaged network of employees.
- Sales funnel optimisation: Monitor, analyse, and optimise the entire lead-to-sale funnel in collaboration with marketplace partners to ensure high conversion rates and seamless customer experience.
- Partnerships management: Work closely with external partners to ensure that our products and services are effectively marketed and sold through their platforms, driving improvements in the conversion of leads to customers.
- Data-driven decision making: Use data analytics to measure performance, identify opportunities for improvement, and optimise the sales funnel for maximum impact.
- A/B testing and experimentation: Drive continuous testing and experimentation of product capabilities and marketing campaigns to improve messaging, targeting, and channel mix for lead generation and sales performance.
What we’re looking for
- Proven experience in growth marketing, preferably in consumer products, or financial services industries.
- Strong understanding of performance marketing channels, including email marketing, paid search, social media advertising, and app marketing.
- Highly technical operator with the ability to communicate effectively with product and engineering teams.
- Experience in funnel optimisation, and conversion rate optimisation
- Analytical mindset with the ability to interpret data and make informed decisions to improve performance.
- Exceptional project management skills, with the ability to work cross-functionally and manage multiple priorities.
- Exceptional communication and collaboration skills, with the ability to work effectively with internal teams and external partners
More reasons why you’ll love working at MYOB - Flare
🎯 Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team!
🎯 Our partnership with Smiling Mind helps support the wellbeing of our team members and customers
🎯 Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment
🎯 A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more!
🎯 Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
🎯 Access to best-in-class discounts and vouchers from leading retailers, and a lot more.
We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.
Flare is an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply!
Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At Flare we believe that the right hire is someone who makes an addition to our culture. Moving to ‘Culture Add’ means adding team members who not only value Flare's workplace culture, but also bring an aspect of diversity that positively contributes to our workplace.
So, if you’re excited about this role, or about Flare, we’d love to hear from you!
