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GoCardless is hiring a

Senior Growth Marketing Analyst

London, United Kingdom

GoCardless are here to support you and we’re committed to making the hiring process inclusive and accessible for everyone. If you need extra support or any adjustments made, please reach out to your Talent Partner.

Remember, we don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

 

About us

At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.  

GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.

The role

At GoCardless, we excel in experimentation to optimize user acquisition, activation, and retention through continuous discovery and data-driven decision making. As a Senoir Growth Analyst, you will own the strategy for measuring impact in Growth Marketing within our Global Growth Group. You will be instrumental in crafting and executing strategies that leverage data analytics to accelerate user acquisition and revenue growth. Your insights will be turned into actions as your expertise helps drive the future of GoCardless.

We use BigQuery, Amplitude and Looker

What excites you:

  • Own measurement & attribution of acquisition activities: you will collaborate with the Growth Marketing and be responsible for tracking and measuring how our Search and Paid Marketing Strategy is driving incremental customer and revenue growth
  • Be responsible for defining how we understand return on investment & growth across marketing (building, maintaining and improving the marketing attribution model and LTV modelling)
  • Owning how we forecast marketing channel performance and using it to inform trading activities.
  • Proactively identify the biggest growth opportunities in our key channels by delivering deep analysis into customer segments, lifetime values (LTVs), diminishing returns etc and helping the team to prioritise and implement.
  • Applying quantitative analysis, generate actionable insights and drive the adoption of your proposed changes in marketing by influencing stakeholders 
  • Contribute to, own, create, track OKRs for your marketing team, keeping them accountable throughout the quarter

What excites us:

  • You have advanced SQL skills, Python/R skills are advantageous
  • You have a background working in similar (performance) marketing analytics roles and have a deep understanding of the domain
  • You have experience working in a cross functional environment with marketing and finance
  • You are very knowledgeable of common marketing measurement tools & methodology
  • You’ve had extensive experience of of testing and experimental design, including A/B testing
  • You have experience with data visualisation tools (Looker, PowerBI, Tableau etc.) and demonstrate storytelling ability with data

(some of) The good stuff

  • Wellbeing - stay healthy with dedicated support and medical cover
  • Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy)
  • Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
  • Equity - all permanently employed GeeCees receive equity so we can share in the success we achieve together
  • Parental leave - to suit everyone embarking on life's great adventure
  • Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)

Life at GoCardless  

We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.

We’ve got a long way to go, but here’s how we’re doing as of July 2024;

45% identify as women

23% identify as Black, Asian, Mixed or Other

10% identify as LGBTQIA+

9% identify as neurodiverse

2% identify as disabled

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report 

Sustainability 

We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here. 

Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn. 

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