Simulmedia is looking for an experienced and motivated Growth Marketer focused on content and SEO with a curious and creative mindset to join our Marketing team and lead and manage our content, social and SEO efforts. As a content/SEO-focused Growth Marketer at Simulmedia, you will be responsible for owning the content and SEO strategy and execution to grow traffic and attract inbound and outbound leads within Simulmedia. You will work closely with subject-matter experts across the organization to identify high-value topics, develop expertise, build, and maintain a content/SEO roadmap, and build out our content and thought leadership program, establishing Simulmedia as a valuable resource for the TV and connected TV universe.
This position is located in Lviv, Ukraine. The core team is located in Lviv and primarily works remotely with occasional team meetings in the office.
Responsibilities:
● Formulate, possess, and sustain the content roadmap, content calendar, and execution plans.
● Embrace a journalistic mindset to stay abreast of emerging technologies, industry trends, and best practices within the TV and CTV sector. Stay updated on the latest algorithm changes and content marketing/SEO best practices for a competitive edge.
● Demonstrate clear, concise, and compelling copywriting across diverse content types, such as blogs, emails, eBooks/white papers, video scripts, infographics, and social posts, contributing to heightened awareness and lead generation.
● Create persona-driven content that mirrors buyers' challenges, interests, and objectives, optimizing the B2B purchasing journey.
● Collaborate with subject-matter experts from marketing, product marketing, sales, client success, external influencers, and industry experts to generate pertinent content for key stakeholders and the audience.
● Edit and provide feedback on content from other creators as needed.
● Innovate and implement new content formats, styles, and methods, incorporating testing.
● Supervise SEO technical aspects, including site architecture, crawlability, and mobile optimization. Conduct regular site audits to identify and address issues affecting search performance.
● Enhance on-page content, meta tags, and other elements to boost search rankings.
● Develop and execute a comprehensive link-building strategy, identifying partnership opportunities for high-quality backlinks.
● Manage social profiles on Facebook, Twitter, and LinkedIn, aiming to grow follower count, increase engagement, and drive leads through social channels.
● Employ analytics tools to monitor, analyze, and report on essential content marketing and SEO metrics, extracting insights for continuous improvement.
● Provide regular updates to the leadership team on the performance of content and SEO initiatives.
Qualifications:
● Hold a BA/BS degree or possess equivalent working experience.
● Exhibit a passion for and a profound understanding of the TV and advertising industry, aligning with our business mission.
● Accumulate 5-7+ years of marketing experience in content production for websites, thought leadership, press releases, or lead generation.
● Demonstrate exceptional writing and editing skills, adapting style, tone, and voice to resonate with various content types.
● Display a high level of creativity and process-driven orientation to support broader marketing campaign efforts.
● Possess excellent organizational skills for independent work and project management with multiple components.
● Utilize knowledge and experience in data, insights, market research, and analytics to create thought-provoking content.
● Show intellectual curiosity, creativity, boldness, tenacity, and a passion for staying informed on industry trends and technologies.
● Bonus: Experience managing social programs for a B2B company.
● Major Plus: Experience working with ChatGPT or other AI tools for content marketing.
● Proficient in SEMRush, Microsoft and Google Office; experience with video editing software and Figma is a major plus.
● Ability to work 11 am - 8 pm EEST
We are excited to be building out the various perks and benefits for our Ukraine team. More will be discussed during the interview phase!
