At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.
We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.
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Regional Growth Strategy: Develop and implement growth strategies tailored to Southeast Asia’s diverse markets. Identify market trends, user behaviors, and local opportunities to optimize business growth.
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Partnership Development: Build and manage relationships with local influencers, trading communities, institutional partners, and fintech stakeholders. Negotiate and execute high-impact partnerships to drive user acquisition and retention.
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User Acquisition & Retention: Design campaigns and initiatives to attract new users while improving the lifetime value of existing users. Collaborate with product and marketing teams to localize promotions, events, and communication strategies.
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Market Insights & Analytics: Analyze market performance metrics and provide actionable insights to optimize campaigns and initiatives. Stay updated on regulatory developments and competitor activities in the region.
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Cross-functional Collaboration: Work closely with global teams, including Product, Marketing, Compliance, and Engineering, to align regional initiatives with OKX’s global objectives. Coordinate with the LCD (Local Compliance Development) team to ensure adherence to regulatory requirements.
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Leadership & Team Building: Mentor and guide junior team members to enhance the team’s overall effectiveness.
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Bachelor's degree in Business, Marketing, Finance, or a related field. MBA or equivalent is an advantage.
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Minimum 5+ years of experience in growth, business development, or strategic partnerships, preferably in fintech, blockchain, or related industries. With a proven track record of scaling businesses in Southeast Asian markets.
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Strong understanding of cryptocurrency and blockchain ecosystems, including market trends and regulatory landscapes. Passionate about blockchain and cryptocurrency with a growth mindset.
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Strong communication and presentation skills in English. Exceptional negotiation and relationship-building skills.
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Data-driven mindset with the ability to interpret analytics to inform decisions.
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Comfortable working in a fast-paced, dynamic environment with cross-cultural teams.
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Willingness to travel within the region as needed.
