About the Team
As the Growth team, we play a key role in making Meesho one of the most sought-after e-commerce destinations in India. We hold end-to-end responsibility to launch and scale-up users on the platform by ensuring the right selection, competitive pricing and sales. As a Senior Designer in our team, you will join us to create the best user experience in the online selling journey – creative by creative. From acquiring users onto the platform through marketing to training them through educational content and webinars, we look after all funnels of the user’s life on Meesho. We also engage and retain our users on the platform with growth-related initiatives. We want to enable every user to experience the power of internet commerce. We focus on personal growth and team bonding just as much as we do on working hard. That is why, we have regular 1-1s, monthly outings, and timely rewards and recognitions.
About the Role
As a Senior Graphic Designer - Growth, you will play a pivotal role in driving business growth for Meesho by crafting visually captivating content tailored to our user base. Collaborating closely with copy writers, video producers, and marketing teams, you will be responsible for producing compelling marketing materials across various mediums, both offline and online.
Your responsibilities will encompass designing content for a wide range of channels, including films, promos, print materials, outdoor displays, digital platforms, and activations. Additionally, you will be tasked with visually documenting our users' journeys across all stages, including acquisition (designing scripts and performance ad visuals), activation (creating engaging explainer videos and webinar visuals), and engagement (crafting visually appealing CRM campaigns and communication materials).
In this role, your creative skills and design expertise will be instrumental in capturing the attention of our target audience and contributing to the overall growth and success of the business.
What will you do?
- Expertise in Adobe Design Suite, Adobe Photoshop, Illustrator and other image-editing tools
- Proven experience in creating compelling visual storytelling artifacts such as illustrations, comic strips, and infographics
- A strong portfolio to demonstrate the skills and expertise in design
- 4-7 years of professional design experience in design for on app creatives, eg- app banners, push notification creatives, in app pop-up, landing pages etc.
- Ability to tell stories with a command of visual, communication and motion design principles, including composition, framing, alignment, lighting and timing
- Understanding of what makes content — everything from motion graphics to live-action — engaging and successful across channels and audiences
- Passionate about graphic design, brand identity, typography, photography, illustration, and motion — keeping up with the latest trends across all
- Think conceptually to produce high quality, aesthetically executed creatives including illustrations, typography, and infographics for online content (both editorial and promotional) as well as social media
- Proven mastery of Adobe creative tools and ability to prototype visual design work in-situation to present concepts, brief creative partners, or for final delivery
What you will need?
- Bachelor’s degree in any discipline
- 4-7 years of graphic designing experience
- Experience in a start-up, app-based company or creative team and working on app based creatives & push notifications would be a plus
- Portfolio of previous advertising/copywriting/digital work is a must
- Ability to see design as a tool for solving communication problems through data driven insights
- Experience delivering end-to-end design across media types, screens, formats and technologies
- A conceptual thinker and problem solver who is wildly creative and also obsessively meticulous
- Animation skills would be a plus
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Our Mission
Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.
We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.
