About eJam:
eJam is a dynamic and innovative consumer products brand incubator and holding company, renowned for its expertise in eCommerce marketing. At the forefront of digital commerce, we specialize in identifying market trends and consumer needs, quickly adapting to bring exciting products to a global audience. Our collaborative and entrepreneurial environment is the driving force behind our success, making eJam an exciting and rewarding place to work. We believe in empowering our team members, fostering creativity, and encouraging professional growth. By joining eJam, you'll be part of a vibrant community that values teamwork, innovation, and achieving exceptional results.
Role Overview:
eJam is seeking a Senior Google Search & Shopping Specialist to join our HR Factory team. In this role, you will be responsible for overseeing and managing eJam's Google Search and Shopping campaigns, with a focus on driving qualified traffic and optimizing conversions. You will collaborate with cross-functional teams to develop strategies, implement campaigns, and provide performance analysis and recommendations. The ideal candidate has extensive knowledge of Google Ads, strong analytical skills, and a proven track record of success in driving performance and revenue growth through Search and Shopping campaigns.
Key Responsibilities:
- Develop and optimize Google Search and Shopping campaigns to drive qualified traffic and maximize conversions.
- Conduct keyword research and analysis to identify new opportunities and improve campaign performance.
- Create and implement strategies to improve Quality Score, click-through rates, and conversion rates.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
- Collaborate with cross-functional teams, including Marketing, Creative, and Analytics, to develop integrated campaign strategies.
- Stay up-to-date with industry trends and best practices in Google Ads and search engine marketing.
- Ensure compliance with advertising policies and guidelines.
- Stay informed about competitor activities and market trends to identify opportunities and challenges.
- Manage campaign budgets, bids, and ad placements to optimize ROI.
Requirements
Qualifications:
- Bachelor's degree in Marketing, Advertising, or a related field.
- 5+ years of experience managing Google Search and Shopping campaigns, with a proven track record of success.
- In-depth knowledge of Google Ads, including campaign setup, optimization, and performance tracking.
- Strong analytical skills and ability to interpret and draw insights from campaign data.
- Experience with keyword research tools and techniques.
- Excellent project management skills, with the ability to manage multiple campaigns and prioritize tasks.
- Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
- Strong attention to detail and ability to deliver high-quality work in a fast-paced environment.
- Google Ads certifications, such as Google Ads Search Certification and Google Ads Shopping Certification, is a plus.
- Experience in eCommerce or direct-to-consumer industry is a plus.
